The Breaking2 Story | Just Do It. Unlimited Potential

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Some believe it’s impossible, but barriers exist to be broken. Follow Nike’s quest to break the sub 2-hour marathon barrier and watch it live.

Source: Just Do It. Unlimited Potential

Eliud Kipchoge, Eliud Kipchoge, Eliud Kipchoge, I’m saying his name 3 times in hopes that my legs and body will immediately change to match this amazing runner. The Breaking2 event was mesmerizing. I literally stopped what I was doing on Friday night to watch every minute. It was a tour de force of marketing and athleticism combined in a moment that will alter the way we view sports.

Nike has made sure to capitalize on the moment by creating a splash page on the site that documents the entire process that was utilized to deliver the fastest marathon in history. I posted this information before, but I wanted to make sure I gave you the info needed to potentially win a pair of the Nike Vaporfly Elite shoes worn by the trio of runners in the Breaking2 event. Use the source link to read more.

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Chris Burns
Chris Burns
Founder, Writer and Webmaster at ARCH & CBP
Chris B. is the founder of ARCH.

The ARCH network is unlike other sneakerhead sites. ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates.

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