Port Washington, NY (PRWEB) January 30, 2017 The U.S. athletic footwear industry grew by 3 percent in 2016*, generating $17.5 billion, according to global information company The NPD Group. Unit
The NPD Group collects the POS data from retail outlets to compile the most comprehensive information on the footwear industry. Q4 was rough; trust me I know first hand. I wrote this report about my Q4 performance on my shop.
In terms of category performance, the $4.4 billion Classics category drove the industry, with dollar sales increasing by 26 percent in 2016. The category has grown its sales by $1.7 billion over the past three years, as trends have shifted away from performance-driven categories to more retro styles. For example, the Inspired by Running class within Classics experienced a 36 percent dollar increase in 2016, while sales of performance running footwear remained flat for the year. Also, Inspired by Basketball sales grew by 27 percent as performance basketball footwear sales were down, for the first time in recent years. The Casual Athletic category also reaped the benefits of the strong classics trend, as sales were up 11 percent in 2016 after two years of decline.
Each footwear brand is attempting to repair the broken basketball division. This really affects Under Armour as they don’t have a retro or true casual footwear to rely on for sales.