Under Armour ‘s marketing relies on a mandate to “tell a great story” about its products and celebrity athletes to deepen the brand’s connection to the public.
Source: Under Armour sharpens image of itself and city to attract talent – Baltimore Sun
I give Under Armour a lot of grief about marketing and rightfully so, they simply aren’t doing enough in my opinion for Steph Curry. However, where I really love Under Armour is in their community efforts. On this link is a video. I couldn’t embed it so you will have to click through and watch. The article itself is about how Under Armour is planning to change its marketing to attract new talent to the company to hire. I hope this marketing carries over into the product arena. Click through and check out the story on UA House and read if you are thinking about a job with the brand.
