Timeless Style, to Stand the Test of Time. Source: Atlas : French Chore Coat | MISSION WORKSHOP arch is all about the elevation of sneaker culture. A part of moving the audience to the next level is providing apparel that allows the wearer to maintain a subtle level of fly. Spring is always filled with…
Source: Mache Run “Blank Canvas” (READY TO SHIP) Mache’s transition into footwear brand hasn’t been as high profile as the creations he’s generated from established companies. That doesn’t mean the attention to detail isn’t there. This site hasn’t really covered his creations, but taking a moment to visit the site and see models…
Fila Performance Running: https://www.fila.de/Featured/Running-Shoes/ Karhu Ikoni Trail 1: https://us.karhu.com/blogs/news/the-karhu-ikoni-trail-blends-technical-functionality-with-bold-style Nike Leak Protection: https://about.nike.com/en/newsroom/releases/nike-leak-protection-period-innovation Puma and Modibodi: https://arch-usa.com/girldads-need-to-check-out-this-puma-and-modibodi-collection-for-periods/ PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport Under Armour and Steph Curry: https://about.underarmour.com/en/stories/2023/03/under-armour-and-stephen-curry-lock-in-groundbreaking-partnershi.html adidas’ Road to Records: https://news.adidas.com/running/adidas–history-making-adizero–road-to-records-returns-for-third-season/s/36e69aa4-dc9e-47b9-a85b-80a39f7e96ab Sock-a-Knee: https://sockaknee.com/ Video Breakdown 0:00 Introduction 0:24 Topics 0:36 Fila…
This paper is a short discussion on Foot Locker’s Lace Up Plan. By quickly discussing how malls began to “die” I lay the foundation for how Foot Locker’s lack of action as the sneaker industry changed led to the chain falling behind. With Mary Dillon at the helm the company has already made some smart…
This image above is a concept website page I created for this post based on a concept called City Hiking. I built the splash page to show how Merrell could create a subsite for this category. I browsed their regular site (https://www.merrell.com/) and found 5 styles that could crossover into the utilitarian fashion scene. I…
I’m writing a long analysis of Foot Locker’s “Lace Up” Strategy. In the process of creating the discussion I’ve added a breakdown of “Dead Malls” in Memphis and I’ve explained that Foot Locker’s decision to close many of their underperforming mall-based stores is a logical and smart part of their plan. In this long-form article…
Starting with the ‘Super Ape Star’ in 2003, for two decades, adidas and BAPE® have made their mark in culture with a series of instantly recognizable collaborations. Now, coinciding with the Japanese brand’s 30th anniversary and the 20th anniversary of their partnership, the Three Stripes and the iconic label have come together once again for a…
No Time to Read? Watch the Video: Track and Field Could Be the Next Driver of Sportswear | Part 1 Professors have had to adjust how they instruct the next generation of leaders and thinkers due to Digital Chunks. Because of a constant connection to the phone and an array of media options, students are…
I don’t think I’m one of the rare guys that does all of the shopping in the house, but I honestly don’t know any other of my peers who spend as much time picking up kicks for their wives that aren’t sneakers. In the past I’ve written about brands attempting to crossover and capture new…
I had a chance to e-mail Dr. Edwards questions about the most important moment in the sneaker industry in recent years. The ribbon cutting for the opening of the JEMS Manufacturing facility elevates Pensole to the upper echelon of any college in the country and places Pensole on par with schools like MIT where research…
Visit the Work with us section and find out more about the Diadora world. Browse our catalogue and shop on our online store now. Work with us – Diadora Online Store US Diadora is a brand sitting on the precipice of a resurgence in the retro heavy market of sneaker culture. The brand is affiliated…
Check out the video: Source: The Truckee Devium: 100% American Made Men’s Workwear Clothing | Devium USA Lox Boots… in the side panel of the F-14 Tomcat were two giant canisters. Those canisters were filled with liquid oxygen. The guys who handled and exchanged the LOX containers had to wear boots which could be…
I introduced ANTEPES during a video on Allbirds. The startup is the anti-Allbirds in that the founder is creating a sneaker company by solving a problem/providing a solution. Where many companies launch and aren’t really providing a solution for a problem, the Antepes Muscle Runner helps to create better runners, but I see an even…
Source: Under Armour Calls On A New Generation To Protect This House “Everybody gotta come back to their roots at a certain point and remind yourself who you are.” – Stephen Curry For Stephen Curry, Kelsey Plum, Aliyah Boston and athletes everywhere Protect This House is more than a rallying cry. It’s a promise to…
901Prepscoop – Every Sport, Every Day, From Memphis and Beyond The Lawson family is Memphis’ version of a basketball dynasty. From head coach Keelon Lawson and his four sons who all played and still compete at the elite D-1 level to Chuck Lawson a local high school basketball scout who owns the website 901 Prepscoop,…
Allbirds is not living up to its billion-dollar valuation which led to their IPO $BIRD. Topics in this video: A look at third party marketplaces like Amazon and eBay. eBay in particular shows $600,000 dollars sold on the keyword Allbirds at an average price of 41.90 a pair. Amazon’s brand registry with Le Mouton, a…
Source: UNISEX METASPRINT | Diva Pink/White | Track & Field | ASICS Track season arrived in the Memphis Area last night at the Harding Academy Jamboree. The event began with a beautiful windy afternoon, but frigid temps arrived quickly as the sun set over Harding’s Field. The event featured teams from private to public schools….
(FILA Luxembourg S.à r.l.) – Source: FILA + Bgirl Alessandra Chillemi Partner Up for Paris FILA was a constant part of the uniform of Hip-Hop’s early days. From FILA appearing in graffiti on Just Ice’s album cover, to Rakim rocking FILA suits in the iconic “I Ain’t No Joke” music video, fat laces and Fila…
Which Brands Won Track & Field’s Diamond League 2022? Nike 16 wins adidas 7 wins Puma 5 wins New Balance 3 wins (Femke won 2) Mizuno 1 win Orlen 1 win Asics 1 win Jako 1 win Nike dominated the World Championships in 2022, but the irony was an event at Hayward Field wasn’t marketed…
SPARC Group, LLC | Careers Center | Welcome (icims.com) Reebok has gone through major changes. The brand formerly owned by adidas is part of a conglomerate which typically leads to a shedding of jobs. While info about the brand has been kept close to the vest, one of the biggest announcements was Kerby Jean Raymond…
There have long been classes, combines and programs for men entering the NBA. These programs have filtered into colleges with Pro Days and with Coaches like John Calipari being bold enough to invite Instagram models to the campus to talk to athletes preparing to enter the NBA. As athletes garner NIL deals, there should…
Source: PUMA SE Moments in sneakers are often sports based. We remember the highlights of our favorite athletes wearing a particular sneaker during an amazing accomplishment. We remember where we were when something important happened in our lives and we remember what sneakers we wore. On a daily basis the sneaker world is inundated with…
