While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives.
Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4
The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c
K-Swiss’ Documentary on the brand’s roots in Los Angeles is dope: https://www.youtube.com/watch?v=MIu-e2lq9gw
The New Balance x Bricks & Wood film Jungle is more of a straightforward marketing campaign, but it’s ingenious: https://vimeo.com/556080122
