Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more.
Source: ASICS Corporate
This post will list the highlights, but the report on ASICS work on sustainability is a detailed presentation that requires some focused reading. It’s important to note that all brands are working on different issues of sustainability. I’ve been writing on the site often that marketing and engagement with the community will be one of the most important factors in brand success as society is not asking the question, “What are you doing for the world outside of selling me kicks?”
Here are the highlights but the report supplies some very involved details about how ASICS will continue to push forward with reducing their carbon footprint and supporting a variety of important causes:
Highlights of 2016 Sustainability Report
– Launched an energy efficiency project in Europe aiming to actively increase use of renewable electricity
– Global launch of new store concept with several innovative sustainability features
– Continued expansion of supplier management scope to include Tier 2 suppliers
– Contributed over $690,000 in financial donations to communities, along with over $1,300,000 of donations in kind (including footwear, apparel and sports equipment)
– Second consecutive year of inclusion on the Dow Jones Sustainability Asia Pacific Index, and first inclusion on FTSE4Good Global Index- Achieved industry
– leading B rating from CDP (former Carbon Disclosure Project)
