Why Are Black Women Hoopers Failing to Get Signature Basketball Sneakers?

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Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…

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Lupe Fiasco – “100 Chicagos” Highlights Chi Town’s Signature Sneaker History via the adidas Rose 3 and the Air Jordan 3

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Lupe delivers several lyrics connecting Chicago to sneaker culture. He references Virgil Abloh and rocks two iconic kicks from the history of the Windy City: adidas Rose 3.0 Alternate and the White Cement Air Jordan 3 from MJ’s free throw line dunk. Not to mention that this short song feels like Food and Liquor. The…

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Anthony Davis’ Ankle Injuries Are Not Due to Low Cut Sneakers

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If you have the time to read this study, please do so and educate yourselves. Ankle-Dorsiflexion Range of Motion and Landing Biomechanics (nih.gov) Anterior cruciate ligament (ACL) injury typically occurs during athletic participation via a noncontact mechanism involving planting, pivoting, or landing (or a combination of these).1 A smaller amount of knee-flexion displacement, greater knee-valgus displacement,…

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Why In The Hell Doesn’t Serena Have a Signature Shoe?

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Serena Williams in the Nike Court Flare designed for her. Paul George has a signature shoe. Paul George… I initially thought this was a good move by Nike, and I still think it’s okay, but I was reminded by someone on Twitter that there were only three women with signature shoes. I only knew of Sheryl…

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Why are Companies Choosing Basketball When the Segment is Down and Dominated by Nike?

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On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…

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