How Jaylen Brown’s 2024 NBA Finals MVP Cements the Declining Value of Signature Hoops Shoes

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ESPN delivered insight into how Jaylen Brown grabbed the prestigious Finals MVP award. With three signature sneaker athletes in this year’s championship game, Brown nabbed the coveted award while not being attached to a sneaker brand. Jayson Tatum and Luka Doncic have signature sneakers with Jordan Brand. Kyrie Irving is with Chinese brand Anta. Sneaker…

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Lupe Fiasco – “100 Chicagos” Highlights Chi Town’s Signature Sneaker History via the adidas Rose 3 and the Air Jordan 3

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Lupe delivers several lyrics connecting Chicago to sneaker culture. He references Virgil Abloh and rocks two iconic kicks from the history of the Windy City: adidas Rose 3.0 Alternate and the White Cement Air Jordan 3 from MJ’s free throw line dunk. Not to mention that this short song feels like Food and Liquor. The…

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Anthony Davis’ Ankle Injuries Are Not Due to Low Cut Sneakers

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If you have the time to read this study, please do so and educate yourselves. Ankle-Dorsiflexion Range of Motion and Landing Biomechanics (nih.gov) Anterior cruciate ligament (ACL) injury typically occurs during athletic participation via a noncontact mechanism involving planting, pivoting, or landing (or a combination of these).1 A smaller amount of knee-flexion displacement, greater knee-valgus displacement,…

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Why In The Hell Doesn’t Serena Have a Signature Shoe?

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Serena Williams in the Nike Court Flare designed for her. Paul George has a signature shoe. Paul George… I initially thought this was a good move by Nike, and I still think it’s okay, but I was reminded by someone on Twitter that there were only three women with signature shoes. I only knew of Sheryl…

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Why are Companies Choosing Basketball When the Segment is Down and Dominated by Nike?

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On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…

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