With WNBA playoff fever in full swing, I had to get In the Field to check out Nike’s Sabrina Ionescu launch at their five-story SoHo store. Ionescu, one of the game’s most promising players, presents a massive opportunity for the brand. I was curious to check out Nike’s creative strategy for this key launch. Check…
Should the KD3 be in retro mode already when basketball signature sneakers sales are slowing down considerably? The KD3 wasn’t even the most popular model. I give that to the KDIV. It is nice to get a hoops sneaker with classic tech like Flywire and a leather upper, but no one is really rocking hoops…
Since signing with New Balance in 2018 at the age of 14 Coco Gauff has broken many firsts Source: Coco Gauff Without Althea there would be no Venus and Serena. Without Venus and Serena there would be no Coco Gauff. Without Black women fighting to compete in a sport traditionally built for higher income families…
Note: When reselling reverts to only hyped and limited products, the sneaker market is trending down. A healthy general release market in third party sales is a good thing. In a recent discussion with Matthew Kish of Business Insider I utilized resale data to show a slowdown in the sale of Nike footwear. While I…
Ja Lives in the City Where Their Most Beloved Emcee was Murdered Buying Cookies. Ja is an All-Star and one of the most exciting players in the NBA. To have him on the Nike roster, after Nike incorrectly stepped away from Kyrie, is beneficial to Nike’s ability to retain a share of the sneakers bought…
In 2018 Kyrie’s sneaker sales were declining. The Kyrie 1-3 were the best-selling Nike Basketball signature sneakers. Those models showed up in NPD data for top 10 sneakers sold, establishing Kyrie as a mainstream, general release success for the Swoosh. Even in my own data Kyrie’s sneakers from 1-3 garnered considerable above retail sales in…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
Breanna Stewart’s debut signature basketball sneaker is the first for a woman athlete in 12 years Source: PUMA HOOPS AND BREANNA STEWART UNVEIL THE STEWIE 1 Sneaker and sports blogs are celebrating the first women’s signature sneaker in over a decade. The pictures are being shared of the Quiet Fire version of the Stewie 1….
Source: BSN SPORTS Acquires the Eastbay Team Sales Business from Foot Locker Retail, Inc. When Williams Trading analyst Sam Poser delivered this information: “In FY22 Nike (NKE-Hold-$125 PT) will represent ~55% of FL’s purchases, down from 75% in FY20, and 65% in 4Q21. Based on our estimates, FL’s 2022 purchases from NKE will be down…
LeBron, Kevin Durant, Kyrie Irving, Giannis, Zion and Westbrook, what do these names have in common? They make up the entire roster of Nike and Jordan Brand’s signature sneaker NBA stars (Melo and Chris Paul are on that list also, but nope). These stars have always played some part in the elevation of their brands…
Source: NEW BALANCE AND KAWHI LEONARD OFFICIALLY UNVEIL NEW VERSION OF THE KAWHI SIGNATURE SHOE AT NBA ALL-STAR 2022 Instead of launching the “New Money” colorway of Kawhi Leonard’s Kawhi II with an appearance in the NBA All-Star Game, New Balance is, “excited” to share that rapper Jack Harlow will be debuting the sneaker during…
Source: Jordan Why Not? Zer0.5 Men’s Basketball Shoes. Nike.com I utilize resale as a gauge of how well a sneaker is performing at retail. I’ve been tracking the correlation between resale and retail for over ten years. I have enough information readily available to show the decline in basketball sneaker sales and to state clearly…
Source: https://www.adidas.com/us/donovan_mitchell One of the best things about how sneaker stores used to look, used to be the visual merchandising. Before I even understood the power of the visuals placed around merchandise in a store, before I understood the power of print magazine ads featuring Chauncey, Tim Duncan, and T-Mac, as a head coach, I…
Although I’m not a fan of the .5 updates in signature sneakers, I’m also not a fan of the release of 20 colorways in signature, this update to the PG 2 makes sense. The midfoot strap on the PG1 was confining, but it didn’t need to be removed, it needed to be updated. The PG2.5…
During the new LeBron Watch program, James will wear five special LeBron 15 PEs inspired by classic Nike products. As soon as James steps on the floor in one of those, the shoe will be made available to Nike members via the Nike SNKRS app. Source: LeBron James Wants You to Have Some of his…
Originally posted on Housakicks I grew up in Togo, a French speaking country in west Africa where access to signature sneakers like the Ewing Athleticswas almost impossible. You have to remember that this was in the 90’s when the internet was not popular and probably only used exclusively by the military. So the only way I could…
The Liberty’s Kiah Stokes, who is playing for the Turkish team Besiktas during the W.N.B.A.’s off-season, was celebrating on New Year’s Eve at an Istanbul club when a gunman killed 39 people at a nightspot just down the street. CreditJessica Hill/Associated Press Source: To Supplement Pay, W.N.B.A. Players Put Their Safety at Risk – The…
Originally posted on Housakicks Kevin Garnett retired a few weeks prior to the beginning of the 2016-2017 NBA season. KG has been my favorite player in the league for the past 10 years- so I was trying to find a new player to root for and didn’t have to wait too long. Damian Lillard has become…
Sneaker enthusiasts will argue that 2014 was the year Ye turned adidas into a player. Runners will say the UltraBoost was the engine in adidas’ rise in popularity. I’ve written that adidas’ timely drop of the NMD propelled the company forward. Every theory is a part of the whole. adidas changed leadership, sold off underperforming…
The AVE Skate shoe in Black/White is made with leather, suede, mesh textile, and synthetic uppers. No-sew construction creates durable uppers built to withstand the daily abuse of skateboarding. This combines with superior grip, built-in impact cushioning, uncompromising support and flex, and a locked-in fit that skaters demand. Source: Vans | AVE Black/White Skate Shoe…
When the leader of the brand is from PayPal and isn’t a part of the Nike family tree, when the brand has focused heavily on Direct sales to the detriment of brand momentum, the result is a Nike that is the most profitable and powerful in the footwear industry sounding unlike anything I’ve ever seen….
Video Breakdown 0:00 Introduction 1:10 Nike’s 2017 Rookie Class 3:45 Under Armour Athletes 5:24 Embiid was Underutilized 6:10 Curry and Fox: Parallel Paths 9:00 Will Nike Respond 10:11 Only Basketball by Nike no Ja? 12:20 Fox is like Curry 13:10 Jordan Brand vs Curry Brand 15:10 Curry’s Influence in the KD Clone Era 18:05 Curry…
