How the Vans AVE Represents a Business Filled with Overlooked Opportunities

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The AVE Skate shoe in Black/White is made with leather, suede, mesh textile, and synthetic uppers. No-sew construction creates durable uppers built to withstand the daily abuse of skateboarding. This combines with superior grip, built-in impact cushioning, uncompromising support and flex, and a locked-in fit that skaters demand. Source: Vans | AVE Black/White Skate Shoe…

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The Nike LeBron XXI: Two Years of Data Delivers a Discussion on a Difficult Nike Basketball Category

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The LeBron XXI evolves the low-cut profile of the LeBron XX with premium lightweight materials modeled after the properties of an oyster shell. The shoe is built to serve the next generation and is inspired by LeBron’s daughter, Zhuri. The latest LeBron is arriving for the King’s 21st season. The sneaker isn’t the impressive aspect;…

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    adidas NMD_R1 Primeknit Sashiko Pack BZ0219 Running White / Running White / Core Black

    CUTTING-EDGE SNEAKERS WITH A JAPANESE-INFLUENCED DESIGN.

    Reflecting celebrated Japanese workmanship and detail, these men’s shoes feature an engineered pattern mimicking Sashiko stitching on the one-piece adidas Primeknit upper. The bold running-inspired design is supported by a responsive boost™ midsole to bring energy and comfort to every step. Signature molded EVA plugs complete the NMD aesthetic.

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      adidas NMD_R1 Primeknit Sashiko Pack BY3013 Core Black / Core Black / Running White

      CUTTING-EDGE SNEAKERS WITH A JAPANESE-INFLUENCED DESIGN.

      Reflecting celebrated Japanese workmanship and detail, these men’s shoes feature an engineered pattern mimicking Sashiko stitching on the one-piece adidas Primeknit upper. The bold running-inspired design is supported by a responsive boost™ midsole to bring energy and comfort to every step. Signature molded EVA plugs complete the NMD aesthetic.

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      Under Armour Basketball Supports Memphis Youth Basketball, 901Prepscoop, Building Block Mentorship Group and Swish Athletics

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      I recently wrote that Under Armour lost out on coveted number one WNBA draft pick Aliyah Boston. I explained that adidas nabbing the former Under Armour NIL athlete was an incredible storytelling opportunity for adidas. What I didn’t explain was why Under Armour didn’t really lose. Basketball sneakers are no longer the cash cows they…

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      adidas Basketball’s 2023 Collection: Chapter 01 Attempts to Recapture Basketball as Lifestyle

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      adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…

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