Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Earlier this month I wrote a post on the super creepy and absurd Will Smith x ASICS video: Onitsuka Tiger’s Global Collaboration Film…
Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…
Source: Sneakers x Culture: Collab – Rizzoli New York Sneaker culture is now mainstream. While purists tend to complain about this, the beauty is that as culture is integrated into our daily lexicon and line of sight, we begin to see studies, documentaries and art exhibits. I may have written the first academic/research driven book…
Source: The Designer of the Curry 7 Discusses the Shoe’s Design Inspiration and What It’s like Creating a Shoe for the Sharpest Shooter in the Game In what I think is a first, I know the name of an Under Armour designer. If you find any sneakerhead and ask them to name a designer these…
Not to beat a dead horse, but this roll out of the Kawhi 1 (I refuse to call the shoe the OMN1S) hints at either the most measured cool I’ve ever seen out of a brand, or the most inept brand at capitalizing on opportunity. If I had to choose one, I couldn’t. Whatever Kawhi…
City Gear, a retailer of premium athletic footwear, apparel and accessories. Source: City Gear to lay off 51 in Shelby County – The Daily Memphian In a report by Elle Perry of the Daily Memphian news outlet: City Gear LLC plans a permanent layoff of 51 workers in Shelby County, effective Feb. 2. The Memphis-based…
Source: PUMA, BALMAIN and Cara Delevingne team up for first-ever collaboration – PUMA CATch up Where is RiRi for Puma? The last year the superstar has made the incredible leap from influencer and endorsement person to being assigned a brand house under luxury brand LVMH. The natural progression is that Puma has taken a backseat…
Honoring its ongoing ambition to elevate creators worldwide, adidas presents Campus 80s MakerLab , the next chapter of the brand’s collaborative-creation platform that unleashes unlimited possibilitie Source: adidas MakerLab propels emerging designers to bring limited-edition Campus 80s Into the Global Marketplace When Josh Luber started StockX the immediate idea behind the company was to truly…
Greenhouse has been staying fairly consistent with notifications arriving through the app. The most recent launch of the adidas Speedfactory x Latino Heritage hasn’t sold out as quickly as the clothing and accessories drop from the designers like PSNY and ALIFE, but this isn’t as surprising. adidas’ BOOST based footwear is not selling through very…
Onitsuka Tiger AUTUMN WINTER 2019 Brand Campaign. Source: AUTUMN WINTER 2019 | Onitsuka Tiger US ASICS and Onitsuka Tiger are comparable to Nike and Jordan Brand. They are the same company, but they aren’t. There is one glaring difference in comparing these two businesses, while Jordan Brand has more of a lifestyle aesthetic in their…
The footwear in this video was sent to me by Merrell. You can find the shoe on their site: https://www.merrell.com/US/en/gridway-mid-canvas/41378M.html?icid=search_suggested_products I’m currently teaching a course at the University of Texas at Austin. The course is named Problems in Retail. The students are all interning at various businesses in the apparel industry. I’ve assigned a…
The OMN1S Basketball Shoe is Launching (Forreal) on October 23rd Source: New Balance Reveals OMN1S Launch Details Including Seven Colorways and Kawhi Fun House Themed Pop-up in Los Angeles The arrival of the New Balance OMN1S at the start of the NBA season holds a precarious situation for every sneaker brand. China’s mistreatment of its…
Buy the Reebok Club C 85 x Jazerai Jazerai Allen-Lord is one of the first women in the industry of sneaker news/blogs to consistently deliver content in what is basically a male dominated society that has always found itself short on representing women. She has worked consistently to level the playing field and Reebok took…
photo of the ARCH Allen Merlot by Know Definition https://knowdefinition.com/ The picture above is of one of my shoes I designed and sold. The shoe was named The Allen. I released it in 2012. I sold out of them although they were poorly constructed. I didn’t stick with this shoe for long. At the time…
adidas continues to underutilize their platform to create a connection to the consumer. I had to search for this video and I watched the full 10 minutes and 39 seconds. There are people who don’t know what Donovan Mitchell looks like. He’s not on State Farm commercials. He may have won the Dunk Contest, but…
Will Smith is forever linked with Jordan Brand via his Fresh Prince time, but that doesn’t mean that Will is a Jordan Brand endorser, does it? Without an official ‘signing’ of Will Smith this has left the legendary actor in a position where he can use his growing social media platform to deliver eyes to…
Source: Tokyo Design Studio – Sneakers for Men – New Balance Since the New Balance 24/7 released almost two years ago giving NB a shoe that could compete with the adidas NMD, both adidas and New Balance took steps backwards over the last two years. The designs from the PRJ series from New Balance has…
I’m not really taking a few weeks off. ARCH is going through a serious renovation. I’ll be writing a few posts on the site and I’ll be capturing a lot of the work, but I’ll be opening the ARCH Office over the next two weeks. This means the videos are about to get better and…
There have been years since I’ve grabbed my Gang Starr cds off of the shelf and just listened to the duo. I remember when the group fell apart. I always thought that if DJ Premier had worked on Jazzmatazz the albums would have been much better, but the music industry is difficult to navigate. Guru…
Source: MilesforPizza Before you get too excited the location for the free pizza is in Williamsburg in NYC and the campaign is in support of the NYC Marathon, so in the words of a famous New Yorker, “No pizza for you,” outside of the City… Actually this isn’t true. If you plan on traveling to…
I don’t have to write anything when it comes to these Amerigo Gazaway remixes. Crooklyn is one of my favorite cuts. Masta Ace remains on my list of the most underrated emcees in the game. This is masterful work and a pleasure to the ears; especially when all that plays on my radio is…
Meet The Ambassadors | Merrell Source: Meet The Ambassadors | Merrell Brands operate inside of boxes. There are often moments when people within a company have no idea of what is happening with each division. Brands are complex machines and every part has to be in sequence for things to work and expand. Even when…
