In 2017, unlike most sneaker websites, Saucony was my top brand of the year. In my top 40 list the company held a number of spots: The Top 40 Sneakers of 2017 | #1 Saucony 5000 Bricks In 2018, however, Saucony made a decision to work with a series of influencers when the company…
All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s sig Source: adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6 Dame beefed with Shaq over the summer, but adidas was…
Source: https://www.birkenstock.com/us The November 13th, 2019 announcement by Nike that they were ending their pilot program with Amazon’s brand registry is being touted as a smart business move by most media outlets and I agree. After reading through most sites and recognizing that the discussion around Nike was completely devoid of depth and a true…
UNKNWN (@unknwn) reveals the final exterior renderings for their upcoming Wynwood location (opening in the coming weeks). NEW INFORMATION: Store is set to officially open on Thursday, December 5, 2019 Design led by John Maragaritis, the multi-faceted artist and designer behind New York Sunshine in collaboration with UNKNWN founders LeBron James, Jaron Kanfer, and Frankie Walker Jr. Part…
Source: The OMN1S Baited Drops November 14th I’ve been critical of the rollout of the Kawhi 1 (yep I refuse to call them the —–). I also realize that the slow rollout is necessary in a world dominated by Nike footwear sales and in a world where basketball footwear sales are not as exciting as…
Nic White Stay (Original Version) Buy Now: https://amzn.to/35qtWwa Vince Allen Project Vol. 1 Buy Now: https://amzn.to/32bqbsy Vince Allen Project Vol. 2 Buy Now: https://amzn.to/32cDdG7 Vince Allen Buy Now: https://amzn.to/2B7F9Uw The instrumental to this track can be found on Vince Allen’s album Vince Allen. The original version of the song can be found on Nic White’s…
As the discussion of rest gains steam in the NBA, the Lakers superstar says the fundamental issue begins much earlier. Source: LeBron James says need for load management starts at AAU level: ‘AAU coaches couldn’t give a damn about a kid’ I played college basketball, was a high school assistant coach, a high school head…
It seems that my coverage of Merrell is increasing as I begin to take longer looks into alternative brands in footwear and apparel. This is a good thing because what isn’t being presented and discussed on larger “sneakerhead” websites are stories unrelated to cool and youth culture. This leaves analysis and coverage of the amazing…
At the beginning of the semester I told my students I was taking on a case study to ensure that the online course would have more interaction. The inherent nature of online college courses is that the professor sits behind a firewall and the students feel disconnected. Since I was teaching a course on the…
Mary Cain’s male coaches were convinced she had to get “thinner, and thinner, and thinner.” Then her body started breaking down. Source: Opinion | I Was the Fastest Girl in America, Until I Joined Nike “Equal Play” is an Opinion video series showcasing the insurgent athletes who are dragging women’s sports into the 21st century….
Curry 7 Launch Colorway a Nod to Athletes Everywhere Who Have Ever Been Doubted Source: Introducing Curry 7 UNDRTD Anthem Video and Colorway In the 355P Problems in Retail Class I’m teaching at U.T. Austin this semester, the biggest issue I have is that it’s online and we don’t get to jump into case analysis…
Video Length: 15:12 Shipping box from Portugal: 2:00 Description of the shoe designer: 2:46 A look at the box: 3:30 A look at the shoe inside of the box: 5:25 Isamu Jarman: 6:35 Closeup look at the SW-02: 7:40 Taking off the Cole Haans putting on the WAU SW-02: 9:10 On- Foot: 11:25 Wrap-Up: 12:38…
Digital speed and personal service combine to create locally-relevant shopping experiences at the forefront of cross-channel retail. Source: Nike Live Launches in Long Beach and Tokyo Let’s take a visit to 2017. Nike’s stock share price was in the dumps, adidas was killing it in marketing and product, and Champion gear was being rocked like…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Earlier this month I wrote a post on the super creepy and absurd Will Smith x ASICS video: Onitsuka Tiger’s Global Collaboration Film…
Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…
Source: Sneakers x Culture: Collab – Rizzoli New York Sneaker culture is now mainstream. While purists tend to complain about this, the beauty is that as culture is integrated into our daily lexicon and line of sight, we begin to see studies, documentaries and art exhibits. I may have written the first academic/research driven book…
Source: The Designer of the Curry 7 Discusses the Shoe’s Design Inspiration and What It’s like Creating a Shoe for the Sharpest Shooter in the Game In what I think is a first, I know the name of an Under Armour designer. If you find any sneakerhead and ask them to name a designer these…
Not to beat a dead horse, but this roll out of the Kawhi 1 (I refuse to call the shoe the OMN1S) hints at either the most measured cool I’ve ever seen out of a brand, or the most inept brand at capitalizing on opportunity. If I had to choose one, I couldn’t. Whatever Kawhi…
City Gear, a retailer of premium athletic footwear, apparel and accessories. Source: City Gear to lay off 51 in Shelby County – The Daily Memphian In a report by Elle Perry of the Daily Memphian news outlet: City Gear LLC plans a permanent layoff of 51 workers in Shelby County, effective Feb. 2. The Memphis-based…
Source: PUMA, BALMAIN and Cara Delevingne team up for first-ever collaboration – PUMA CATch up Where is RiRi for Puma? The last year the superstar has made the incredible leap from influencer and endorsement person to being assigned a brand house under luxury brand LVMH. The natural progression is that Puma has taken a backseat…
Honoring its ongoing ambition to elevate creators worldwide, adidas presents Campus 80s MakerLab , the next chapter of the brand’s collaborative-creation platform that unleashes unlimited possibilitie Source: adidas MakerLab propels emerging designers to bring limited-edition Campus 80s Into the Global Marketplace When Josh Luber started StockX the immediate idea behind the company was to truly…
Greenhouse has been staying fairly consistent with notifications arriving through the app. The most recent launch of the adidas Speedfactory x Latino Heritage hasn’t sold out as quickly as the clothing and accessories drop from the designers like PSNY and ALIFE, but this isn’t as surprising. adidas’ BOOST based footwear is not selling through very…
