Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Nike Air Max 1 Premium Retro 908366-700 Dark Curry/True White | Authentic Verification

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The Air Max 1, in my opinion, is the best Air Max ever created. This Curry colorway returns in a retro release with a rich suede in beautiful browns with a pop of dark blue. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Nike+Air+Max+1+Premium+Retro+908366-700+Dark+Curry%2FTrue+White&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=am1curry&listingType1=All&feedType=rss&lgeo=1″ items=”7″]  

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Portland Business Journal Announces Foot Locker’s 2 Million Dollar Investment Into Pensole

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The New York City-based athletic footwear and apparel retailer on Thursday announced a $2 million investment in Pensole Footwear Design Academy, the Portland-based school that Edwards started in 2010 to teach the next generation of designers. The investment is the biggest sign yet that Pensole has emerged as a critical part of the athletic footwear…

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Air Jordan 12 Retro Gym Red/Black-Gym Red 130690-601 | Authentic Verification

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All red kicks have been a thing for Nike since Kanye’s Red October. This 12 though might be the best version of a red shoe. With a premium suede build and a metallic JUMPMAN logo at the midfoot any fan of red should really love this pair. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Air+Jordan+12+Retro+Gym+Red%2FBlack-Gym+Red+130690-601&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=aj12red&listingType1=All&feedType=rss&lgeo=1″ items=”7″]

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Nike Air Foamposite Pro Black/Metallic Gold 624041-009 | Authentic Verification

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The Foamposite isn’t “back”, but it’s performing than it was when Nike continuously pumped out graphic covered Foamposites. The Foamposite remains a replacement for those who won’t the ruggedness of a boot, but the feel of a basketball shoe. The unique upper and carbon fiber midsole over Zoom Air cushioning makes for a surprisingly comfortable…

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Nike Air Max 97 Premium Blue Hero/White-Black ‘Overbranded’ 312834-401 | Authentic Verification

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Remember when Nike made every shoe in Kanye’s colors? Overbranding/Overbranded is basically Nike taking a collaborator’s ideas and integrating them into every sneaker they make. The Air Max 97 was a part of the Ten. This Air Max obviously carries elements of the Ten in the shifting of traditional elements and overstated branding. The monotone…

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