Source: @WeGotGame2 :: i c o n . Collection So yesterday I was in the midst of another rant about failed marketing opportunities from established sneaker brands because Reebok launched a Victoria Beckham x Reebok x Shaq pre-order collab. The pack consisted of tee shirts and sweatshirts. The cost of a tee? $140.00 dollars. At…
If you type the words “classic wardrobe” into your browser, chances are that hundreds of articles will pop up telling you exactly what you need to build a foolproof collection of clothing. Source: 5 Simple Ways To Make A White Tee Shirt Look Incredibly Stylish When Reebok signed Victoria Beckham, I thought it was a…
In 2016 New Balance opened a distribution center in the middle of the country. It’s a similar play to how Nike has made Memphis the center of its distribution network. Insider Ties: New Balance opens distribution center in St. Louis In the article above I explained that the moves New Balance and other brands are…
The Official Reebok Store. Shop the newest selection of footwear and apparel, from casual Classics to specialty fitness products. Free shipping for members. Source: Reebok Footwear & Apparel – Be More Human As brands continue to make a push to attract more women sneaker buyers, I’m constantly reminded of the retail market as it…
Clearweather the product of footwear design brothers Josh Brubaker and Brandon Brubaker. We are an independently owned and operated footwear brand from Santa Ana, California. History influences the look and feel of everything we do now and in the future. Please Join us on this Journey. Source: Clearweather Sneakers – Less Corporate, More Independent Typically…
Today I got an e-mail from one of the subscribers to my YouTube channel. It wasn’t the first e-mail I’ve gotten. Over the years one of the main questions online shoppers ask is, “Are these shoes authentic?” I ran one of the biggest online shops on Amazon with perfect feedback at over 600+ feedback and…
ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised…
Source: NEW BALANCE PROGRAM LAUNCHES TO PRESSURE TEST NEW IDEAS IN PERFORMANCE FOOTWEAR I wanted to place a question mark at the end of the title because while New Balance delivered the information about the PRJ 1.0 in a press release about its consumer informed pressure test concept, the marketing and images are purely fashion……
One of the primary problems with the treatment of the WNBA is that the brands have yet to really make a push for creating a story around the players. I thought with Nike taking over the sponsorship of the league from adidas that things would change. We would begin to see signature sneakers and…
photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…
Top brands like Nike, Jordan, Levis, adidas, New Era, Polo Footwear, Timberland, Decibel, Trukfit & more. Your trusted source for the latest streetwear fashion apparel, urban clothing, shoes and a Source: Home One of the most frustrating things in the world for a sneaker shopper is walking into a crowded store and waiting on a…
The above tweet showed up on my timeline this morning. My first response was, “Wait Russell Wilson has a signature shoe and Serena doesn’t?” In the words of every internet meme, “dafuq?” I’ve tried to be as civil as possible on this blog. I really attempt to maintain an above the belt attitude, but Russell…
Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between. Source: PUMA.com | Forever Faster. Last year when Nike did a Flash Sale in the midst of adidas’ ‘takeover’ of the sneaker industry analysts attempted to use it as a sign of…
I’ve written several posts on this continued collaboration between the Gary Vee and K-Swiss. It’s an interesting case study and shows the difficult line a brand has to straddle when utilizing an influencer to generate interest. In this video I discuss that K-Swiss’ goal of being the shoe for the next generations of leaders…
Pop quiz: What makes you feel unstoppable? Maybe it’s time with your family, getting a good night’s sleep, or yes, even a tough workout. pic features Nathalie Emmanuel Source: Let The Wisdom From These 10 Game-Changing Women Inspire Your Whole Week (And Life) Those of us who have been captivated by seasons of television…
Source: http://shoeinshow.com/mediacast/114-lightin-it-up-with-chris-burns/ #114 Lightin’ it up with Chris Burns Chris Burns // Founder/Owner // ARCH Footwear industry analyst and commentator extraordinaire Chris Burns rings up Shoe-In to provide his many thoughts on the Puma/Jay-Z collab, the cooling off at adidas, the dominance of NIKE, the importance of the resale market in tracking athletic brand…
The Twitter account just launched in February this year, and it hasn’t picked up steam, but the ladies of the league have some nice kicks. I’m not sure if this is an official account, but a few days ago I talked about how the WNBA could begin building a community to support the league….
The Basketball Tournament (TBT). Single-elimination. Winner-take-all. $2 million. ESPN. This summer. Sign up as a fan, support that team that wins, and you could win a share of the prize! Source: The Basketball Tournament (TBT) Yep, I know this is a sneaker site, but brands are no longer sneaker companies. In today’s retail environment brands,…
Photo: Joan Smalls by @DexterNavy Source: The Making of the Jordan x Vogue Collaboration. air.jordan.com While an “okay” from Anna Wintour is verification of style and high fashion, what the AWOK (Anna Wintour Okay) means for Jordan Brand is an additional stamp of approval from the fashion world that sneakers are no longer to be avoided…
July 12, 2018 – Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its second quarter (ended June 30, 2018) on Thursday, July 26, 2018 at 6:55 a.m. ET. Following the news release, Under Armour management will host a conference call at approximately 8:30 a.m. ET to review results. This call will…
Athletes asked for the magic of the Vaporfly 4% in an everyday running shoe. They received it in the form of this new silhouette, available beginning July 19. Source: Meet the Nike Zoom Pegasus Turbo I don’t want to sound redundant, but as Nike continues to develop the platform for Nike Plus it’s important to…
Way back in 2009 when I launched ARCH after Sho-Shot and Center Court Basketball came to an end, I lectured at the University of Memphis on why developing your own platform was important. I explained in that course that the only reason Sho-Shot was capable of grabbing the International Basketball League uniform deal, 9 colleges…
