Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

blank

EMINEM Air Jordan 4 For 2018, Another Byproduct of Nike’s ‘Edit To Amplify’

Loading

Originally posted on Housakicks Evidences of  Nike’s Edit To Amplify campaign continue to pile up as the brand keeps foreshadowing the sneakers on its 2018  release calendar. Last week, we were told about the return of another all time sneaker heads favorite- the Air Jordan 11 Concord, which to me is not surprising at all. Nike is doing exactly…

Read More
blank

The Black Nike Air Zoom Generation Is Upon Us | $175 What Does The Inflation Say?

Loading

Originally posted on Housakicks The month of January saw the return of Lebron’s Nike Air Zoom Generation in its original colorway. They were originally introduced in 2003 as a young LJ was entering the league.  He has definitely lived up to his expectations and has graced us with some of the best basketball highlights ever. I…

Read More
blank

Converse and JW Anderson’s GLITTER_GUTTER Collection vs adidas Daniel Arsham | Nike Is Too Polished

Loading

The first drop from this highly anticipated collaboration hits stores December 14. Source: Opposites Attract in Converse and JW Anderson’s Collaborative GLITTER_GUTTER Collection As much as I admire Nike’s adherence to its imagery and principles, the brand misses more than hits lately in marketing. The company that used to get it right on almost every…

Read More
blank

adidas Originals Nails it When Art is at the Forefront | Daniel Arsham ‘New York Present’ 

Loading

Source: adidas Originals by Daniel Arsham | Chapter 2 of ‘Hourglass’ Film | ‘New York PRESENT’ Sneaker Release I’ve had a number of serious complaints and issues with adidas in regard to the repetitive nature of their footwear designs. I’ve written several articles including my recent analysis of the Prophere. I Really Want to Like…

Read More