Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

blank

The Film ‘Challengers’ and Zendaya Arrive as adidas Delivers the FW23 London Tennis Collection | Should the Three Stripes Amplify?

Loading

adidas may be entering that moment where everything aligns and moves the brand beyond their issues with celebrity endorsement… Then again, this post is about a meta-athletic endorsement with an actress at the peak of her powers. Zendaya has slowly removed the layer of coming-of-age starlet via a series of films and shows where she…

Read More
blank

How Lupe Fiasco’s – “SHOES” (feat. Virgil Abloh) and Mick Jenkins’ “Things” Explain the Important Work of RIDC (Running Industry Diversity Coalition)

Loading

Research — Running Industry Diversity Coalition (RIDC) (runningdiversity.com) Juneteenth is a time of reflection and celebration, but also a time of avoidance and timidity. The conflict of addressing the sins of the nation create a range of hidden responses from the two parties involved in the foundation of a holiday addressing the failure of America…

Read More
blank

Is the Downward Trend for Sneakers Simply a Seasonal Swing?

Loading

The last three months website traffic for Footlocker.com decreased 4.73%. Finishline.com decreased 6.10%. Hibbett.com dropped 6.37%. These are all stores heavily reliant on the Nike Wall. Meanwhile Nike’s site remained flat with only a 0.85% decrease in traffic with an incredible 153.7 million visitors. Nike’s visitors obliterate the website traffic of its wholesale partners. This…

Read More
blank

adidas Quietly Makes a Beautiful Gesture

Loading

Adidas offers student loan assistance to employees – Portland Business Journal (bizjournals.com) Portland Business Journal reporter Demi Lawrence delivered an important article on adidas’ plan to support their employees who have student loans. “Through Adidas’ student loan support program, eligible employees can receive $100 per month toward their student loans, up to $1,200 per year.”…

Read More
blank

New Balance Ramps Up Reshoring with Skowhegan Factory Expansion Groundbreaking in Maine

Loading

Source: New Balance Skowhegan Factory Expansion Groundbreaking Celebrates Company’s Commitment to U.S. Manufacturing and Maine Reshoring is an extremely important aspect of reducing the carbon footprint of sneaker brands. It’s also one of the most overlooked and under-discussed aspects. This is because the production of footwear in the U.S. is almost taboo. Brands have conditioned…

Read More