Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Brandblack Delivers a Modern Court Classic with the Anonymously Labeled “No Name Suede”

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Source: Men’s No Name Suede Any brand delivering footwear in today’s era, even brands who didn’t exist in the heyday of sneakers, have to develop staple sneaker designs based on the classic footwear which led to athletic shoes being worn as casual wear. Brandblack’s latest model is whimsically named “No Name”. The sneaker is a…

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Under Armour Basketball Supports Memphis Youth Basketball, 901Prepscoop, Building Block Mentorship Group and Swish Athletics

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I recently wrote that Under Armour lost out on coveted number one WNBA draft pick Aliyah Boston. I explained that adidas nabbing the former Under Armour NIL athlete was an incredible storytelling opportunity for adidas. What I didn’t explain was why Under Armour didn’t really lose. Basketball sneakers are no longer the cash cows they…

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Embiid is the MVP | Under Armour’s Athletes are Slowly Building Legacy Moments to Move the Brand Forward

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A brand can’t sell a legacy to fans when it’s young. Retro doesn’t exist without a historical moment of reference. Under Armour at one point had the MVP of every major American sport, Brady, Curry and Harper. The brand didn’t capitalize on this historic event. Under Armour has always underutilized its assets. It always seemed…

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