Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Meet the London Players | Why adidas Will Continue to Shine – Grassroots Marketing

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Three young, passionate footballers and social media experts from London are the faces of adidas Football’s latest innovation, called “GLITCH”. Source: Meet the London Players who Co-Create, Launch and Endorse a Football Revolution The guys above aren’t professional soccer players. They are just regular guys who adidas reached out to generate the GLITCH soccer boot….

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Collect This: Shadow 5000 Elite Chocolate Pack | Saucony Is Working Hard So Pay Attention | Updated w/Unboxing

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Source: Men’s Shadow 5000 Elite – Originals | Saucony Saucony is primarily known as a performance running company. The lifestyle division isn’t as prominent. In many sneakerhead circles though certain models pop and garner considerable dough. The Saucony End x Burger is one such shoe that has found a home in the resale arena. The…

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THE HENRY ‘FIGHTERS EDITION’ | York Athletics

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Designer Mike Kirtley talks about YORK’s overall design aesthetic and this season’s premium yet functional upgrades Source: https://yorkathleticsmfg.com/blogs/outofstep/blood-sweat-tears-the-new-fighters-edition-design-inspiration When a brand gets it right, someone, anybody should be excited. Specifically when the brand isn’t a mainstream drop that a million people will be wearing. York has been making quality products for a while and this new…

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Air Jordan Motorsports | The Definitive Story of the Jordan Motorsports Team With Pictures

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The story behind Michael Jordan’s racing team and the inspiration behind the Air Jordan 4 ‘motorsports’. Source: Air Jordan Motorsports – air.jordan.com Although the Air Jordan 4 Retro Motorsports didn’t sell out last weekend, the narrative around the story remains as strong as ever. For the first time the brand releases the details behind the…

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