Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Will ASICS’ Deal with the IAAF Generate Gains in the Market?

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The International Association of Athletics Federations has agreed to a long-term partnership with Asics Corp., according to people familiar with the matter, giving the global governing body of track and field a new outfitting sponsor after Adidas AG terminated its agreement early. PHOTO: JONATHAN MOORE/GETTY IMAGES Source: Asics Reaches Sponsorship Deal With Global Track Federation –…

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