Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Why KITH Could IPO

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I don’t know the numbers of Ronnie Fieg’s private business, but a close analysis of the brand and the man shows that if Ronnie Fieg decided to take KITH public he could garner an IPO in the 35-45 dollar range. As a comparison Under Armour’s initial IPO was 13.00. It immediately jumped up into the…

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Insider Ties: Converse Launches New Essentials Apparel with Limited-Edition Fragment Collection

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The limited-edition Converse Essentials x Fragment collection is available September 28 from Converse.com. Source: Nike News – Converse Launches New Essentials Apparel with Limited-Edition Fragment Collection The battle for sportswear continues. Performance apparel has completely disrupted the fashion industry. In a season where NYFW was dominated not by traditional fashion houses like Gucci and Prada, it…

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Insider Ties: adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility

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– SPEEDFACTORY seen as the ultimate in Futurecraft with facility able to create completely unique product through high-speed process – – First product – the adidas Futurecraft M.F.G. (Made for Germany Source: adidas NEWS STREAM : adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility I know this is going to be shared throughout…

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Insider Ties: Why Puma Could Be The Next Big Sneaker Stock – Bloomberg

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Sneakers designed by Rihanna helped Puma SE report fourth-quarter earnings that topped analysts’ estimates. Source: Rihanna-Designed Sneakers Help Puma Top Fourth-Quarter Estimates – Bloomberg When the roar of the crowd is all about Yeezy, and Nike continues to dominate, it seems that there isn’t a lot to discuss other than the fluctuating price of Under…

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