Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

ARCH Apparel: making the labels

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What I have found is that many small companies fail to do all of the things necessary to create apparel that can match what the large companies are doing. Most small companies make a tee shirt or polo and they still have the Hanes, or Fruit of the Loom logo in the shirt instead of…

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WWYWT? Taking it to the streets

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After the last week of Kinect Your Shape and Free weights, I decided today to take it back to the streets for a nice jog especially since the temperature hadn’t reached 85 in the morning for a change. Varying the workout to include weights is important. Your body has to build strength in order to…

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Get Casual with Subtlety

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This is another picture by Darius B. Williams of me posing with my shoes. I figure if I spend more time promoting my stuff than all of the other stuff I sell, maybe you will take a chance on my style. I figure the more people see what I’m working on they will be more…

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WWYWT? Pruning the Roses

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No music today, just the sun, my shears, gloves, raggedy jeans and my sunny I Love California tee shirt. I also had a few power tools for the edging and trimming of the shrubs, but you get the idea. Last week I finished off the week and yesterday, with my Wii Workout. I have also…

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WWYWT? 2.5 miles of Brian McKnight?

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I’m actually just kidding about the Brian McKnight thing, but for some reason I can’t stop laughing at the absurdity of Brian McKnight’s latest Youtube vid… especially since one of my friends from high school brought it up this morning. Dude is on one for real! On to today’s run: Let me show you how…

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WWYWT? Riding with the King

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Okay the automatic assumption is that I’m talking about Elvis since this is Memphis. The actual fact is I’m talking about my son who plays the guitar, but also provides motivation on early morning runs. Lately he has been listening to the BB King and Eric Clapton album by the same name, hence the name…

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