I wrote an article a few weeks ago, precisely on August 5th, called More Marketing Advice From A Non-Guru Unafraid to Fail. In that article I began discussing PR and marketing as it dealt with my writing and sneaker company. I followed that article up with information added to the ARCH Facebook page. What is all of this…
As usual it is my goal to make sure I keep anyone interested abreast of what’s happening with the company. While the CG097II is selling a greater pace than the Casual shoe, I decided that the early Fall release would be new versions of The Allen casual shoe. I am also working on winterized versions…
If you don’t know PSFK is one of the best websites in the world for trends and information that is cutting edge. It is an absolute honor to have been chosen for an interview! That means someone thinks that my little engine that could is worth the time. Thank you to Viki Imrie for choosing…
I had a great article written about the shoe company today on PSFK, but the link is directed here instead of the ARCH website. If you would like to check out the shoes then click this link www.arch-usa.com . Thanks for stopping by! Chris B Learn more about ARCH
Special shoutout to Harrison T. Crite of The X-Styles. Harrison T. Crite is a rising wardrobe stylist from NYC, who runs an all-male fashion blog. He did an interview with me on his blog, http://thexstylez.blogspot.com/, along with an unexpected photo shoot featuring ARCH casual wear. I am honored to have Harrison take an interest in…
I recently took a couple of weeks off to enjoy a vacation to the most inspiring and wonderful place on Earth. The fam went to Disneyworld Orlando and although my feet hurt like the writer in Misery after Kathy Bates did her thing with the club, I was still inspired. I was able to step…
Rough pic of the Red Wine Allen from the factory on the last I am attempting to stay on top of these updates for those of you who are following along. A couple of days ago I posted the mock drawings for the Oak, Rust and Night Denim versions of the Allen. I added another…
While sells are not going very well, it was nice to get this picture from Kim the owner of KPreSha Boutique located on Main Street in Downtown Memphis. A customer made a choice over Pointer Shoes and Hushpuppies Casual shoe line to buy a pair of the ARCH Casual Allen in Haze Grey. This is…
First Judah drops the rough cut video featuring the ARCH Casual shoe, The Allen, and now his team puts together a dope ad featuring the emcee. I appreciate the love Judah. I will be throwing you a couple of tees to match those shoes.
Not writing much on this one, I just wanted to stay true to my promise to show you the ins and outs of actually trying to break into the shoe industry. The following pictures are in sequence: CG097II arrival, Box Opening, ARCH Tee shirt arrival and Rumbatime watches. If you have any questions hit me….
Got a big shout out, well not really but this early rough cut video from San Diego emcee Judah Christ features the ARCH Allen at the beginning of the video. I hope the shoesmake the final cut. Right now though check out the video and more importantly check out the message. Can’t Bring Me Down!!!!…
I’m just trying to keep those who check the site up to date on what is happening with the CG. The shoes are finally in transit! I hate this time because I really can’t do anything until they arrive. I can’t sew the labels on the shirts since the labels are with the shoes, and…
What I have found is that many small companies fail to do all of the things necessary to create apparel that can match what the large companies are doing. Most small companies make a tee shirt or polo and they still have the Hanes, or Fruit of the Loom logo in the shirt instead of…
It’s always cool to actually see your product in action. It’s even better to see yourself in action. Me and my sneakers made an appearance in Cinematic Delight’s “My Dude” Webisode.Big shout out to the founder of Cinematic Delight DeVarius Fisher for including ARCH in it’s debut for season 2. Click the link to peep…
Okay it’s been a minute since I posted and I apologize. The last week and a half the family has been going to the YMCA. It’s summer and although we also bought a bike rack and bikes, we joined the Y to make sure everyone had access to a variety of potential workouts, especially the…
As always, my goal is to keep you informed of what’s happening with my little engine that could. I had the mold completed for my boxes and the pics came in last night. The box is made of recycled paper with a gloss black finish and the ARCH logo on the lid. While I always…
After the last week of Kinect Your Shape and Free weights, I decided today to take it back to the streets for a nice jog especially since the temperature hadn’t reached 85 in the morning for a change. Varying the workout to include weights is important. Your body has to build strength in order to…
I haven’t posted in a minute but that doesn’t mean I haven’t been getting it in. It was so hot in Memphis this past week that I just couldn’t get out and run so I hit the Wii and did boxing and all of the sports in the Wii Sports package. If you don’t think…
I’ve given you a look at the Fall 2012 Allen collection that will hit the site around September, but I haven’t told you what is coming up this summer. I was waiting to talk about it because I didn’t want to jinx the project and then I realized that you can’t jinx a company by…
I have to eventually start planning ahead like a real shoe company. Over the past few years I never really had direction and I simply made shoes when I could. Without vision and foresight, and the belief that I can actually make ARCH into a viable entity in the shoe industry, I might as well…
This is another picture by Darius B. Williams of me posing with my shoes. I figure if I spend more time promoting my stuff than all of the other stuff I sell, maybe you will take a chance on my style. I figure the more people see what I’m working on they will be more…
