Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

adidas TERREX Free Hiker 2 GORE-TEX is Finally Here

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  Reaching personal summits in the outdoors calls for an adaptable, rugged pair of hiking shoes. The TERREX Free Hiker 2 GORE-TEX offers comfort and confidence in most weather conditions thanks to its b Source: adidas TERREX Announces the Launch of the Free Hiker 2 GORE-TEX Waterproof performance: Breathable, waterproof GORE-TEX protection helps keep feet dry every step of the way….

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Why I Love Sneakers: Timberland’s Diversity is Changing in Real Time

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With the upcoming Black Footwear Forum, I decided to check in on Timberland a VF Corp company, to see if the brand had remained true to their Announcement to Improve Racial Equity within the company: https://www.vfc.com/news/press-release/1750/vf-corporation-announces-new-programs-and-actions-to What I found is one of the best stories of the year in the sneaker industry. The company has…

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Onitsuka Presents Tiger Gallery™ | The Merging of Art and Sneaker Culture

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  The first exhibition will be held at the London flagship store Godwin Champs Namuyimba’s exhibition at the London flagship store Source: Art Gallery Project offering international support for creativity and craftsmanship Establishing Tiger Gallery™ In celebrating ASICS Onitsuka Tiger’s Tiger Gallery concept, there is an opportunity to discuss why the combination of sneakers and…

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PUMA Wins Gold by adding Mutaz Essa Barshim with Gianmarco Tamberi | Why the Niche is More Important Than Ever

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Herzogenaurach, Germany, August 26, 2022 Source: PUMA signs Mutaz Essa Barshim, one of the most successful high jumpers of all time Puma recently ran a profile on Gianmarco Tamberi as he won the European championship this season. Source: PUMA SE Tamberi is one of those athletes made for the promotional aspects of the sports industry….

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Oliver Reichert Rocks to The Roots and Doubles Down on Birkenstock’s anti-Amazon Position and it’s Wunderbar

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The following video from CBS Sunday Morning is about more than just Birkenstock’s CEO Oliver Reichert labeling Amazon as a monster, but that one section of the video speaks to a recent discussion I had about Allbirds and the fact that they are dealing with “private label” Le Mouton as an Allbirds alternative on Amazon….

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Clarks Delivers Their Version of the Classic Basketball Sneaker in the Desert Run

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  Introducing Desert Run- our alternative sneaker-inspired boot. Breathable butter-soft suede uppers perfectly complement our authentic, flexible Clarks stitch-down construction to create the all-new Stitchdown Runner. Contrast colors on the heel, tongue and fobs infuse this retro-look high-top with sporty style. Desert Run Off White Suede- Clarks® Shoes Official Site | Clarks (clarksusa.com) The Air…

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Foot Locker’s GPS is Disconnected as Dick Johnson Steps Down and Mary N. Dillon Prepares for Battle

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Solid second quarter sales and earnings compared to record results in 2021 Total sales decreased 9.2% from 2021 and increased 16.4% from 2019 Comparable-store sales decreased 10.3% year-over-year EPS of $0.99 and Non-GAAP EPS of $1.10 Well positioned for Back-to-School season with high-quality, fresh product Expect to achieve the lower end of original earnings guidance range Repurchased $40 million of…

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Jordan Brand’s Partnership with HBCU Howard University Places Potential Pressure on the Jumpman for Two Distinct Reasons

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Jordan Brand Howard University Partnership — NIKE, Inc. Jordan Brand and Nike recently made a commitment to HBCU design school Pensole Lewis College. It shows that Jordan Brand has placed its money where its consumer support comes from, but in aligning with Howard, the brand may have inadvertently placed itself into an ongoing issue for…

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