Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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adidas Sponsors Two of the Fastest, Most Popular Male Sprinters in the World, Do You Know Their Names?

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Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…

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On Running’s Non-traditional Marketing is Traditional and Beautiful | Become a Mountain

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The Tony Award-winning choreographer leads us through his enigmatic film, which explores the intersection between athleticism and artistry. Source: Introducing Become a Mountain: A new film from Justin Peck and On Admittedly I hadn’t heard of Justin Peck but seeing that he was influenced by Savion Glover connected me to him. In a short film…

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The Irony of Nike’s “Move Like a Mother” in a Post Ollie Gray and Saysh World

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Nike (M)ove Like a Mother Global Program — NIKE, Inc. What to Know Nike is launching a global maternity training program through NTC, helping invite more pregnant and postpartum people back into sport. The comprehensive, 24-workout training program covers strength training, cardio, mobility and yoga throughout every stage of pregnancy. The program adds to a…

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