Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

Oregon Live’s article on Oregon22: “Lifeblood of the sport,’ but for how long?” Captures the Nuance of Sponsorships and Sports

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Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…

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ENDSTATE Prepares for Drop 2: Statecraft Luxury Sneaker | Why this Sneaker Release Could Change Everything

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Endstate’s Next drop features 1000 NFTs connected to the luxury Drop 2: Statecraft Sneaker. ENDSTATE entered the Web3 and NFT space with an approach similar to RTFKT which was acquired by Nike. The comparison should stop there. ENDSTATE has been extremely conscious about focusing on the blockchain’s ability to tie the metaverse with physical products…

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The Irony of the 2022 World Track and Field Championships Landing in Oregon | Nike’s Tarnished Legacy on Display

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2022 World Athletics Championships: A day-by-day guide to the biggest women’s events at Oregon22 and details on how to watch (TV and streaming). Runs July 15th to 24th. Source: Overall Event Schedule Source: 2022 World Track and Field Championships: Women’s Events Niche sports are no longer niche. As traditional television ratings slide, the idea that…

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