Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Even in Claymation Pharrell Reps adidas in Cash In Cash Out Video ft. 21 Savage and Tyler, The Creator

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Electric Theatre Collective delivered what could eventually become an ad for adidas. Pharrell’s latest song features his signature four count drop into a speaker rattling 808 with bars delivered by 21 Savage and Tyler, the Creator. The video FX appear to be claymation, but the detail is so incredible it’s hard to think that the…

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ESPN 30 For 30: The Greatest Mixtape Ever | Set Free Richardson Made Basketball Practice 15 Minutes Longer Everyday

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Set Free Richardson orchestrated the biggest headache for high school head coaches across the country. When the And1 Mixtape thing spread to California I was a young head coach at Crawford High School in San Diego. I was still in college and got dragged into the gym because the coach the school hired had issues…

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A Shock to Your System to Jumpstart Your Fitness Routine | Crossrope Jump Rope 3 Minutes a Day

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Our weighted ropes make jumping easy to learn for beginners and offer a unique challenge for experienced fitness goers. Great for weight loss, cardio, and strength training. Source: Crossrope: The Best Weighted Jump Rope Experience Running is hard. No one ever explains why. People drop “couch to 5K” posts and tell you to get started….

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Nike Delivers a Trifecta Celebrating Diversity with Nike Puerto Rico Collection, N7 Summer 2022 and Be True Collection

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The Air Force 1 Low and NSW polo release June 4 on the SNKRS App and at select retailers. Source: Nike Puerto Rico Collection 2022 Official Images Release Date   The N7 Collection is designed in the spirit of championing athletes and expanding sport for the next generation. Source: Nike N7 Summer 2022 Free Crater…

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adidas Nabs World No. 1 Women’s Amateur Golfer Rose Zhang from Nike Sponsored Stanford in First Student-Athlete NIL Endorsement

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Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed…

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NinetyNine Products The Point x Reinvention Lab Sneaker: Close Up, On-Foot & Jump Rope

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https://ninetynineproducts.com/ https://www.reinventionlab.org/ https://andthem.com/ This video is a bit longer than usual, but when I’m keeping a sneaker, I like to show what they look like on-foot and in this instance The Point is my go-to training sneaker when I jump rope and do leg days which includes squats and leg presses. I like the feel…

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Apply for the Pensole Lewis College x J. Crew Masterclass

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https://pensolelewiscollege.com/jcrew/ PLC and J.CREW PLC and J.Crew are joining forces to discover the next generation of designers, to shape the future of iconic American style. *Participation in the Masterclass does not guarantee eligibility or acceptance for an internship with J.CREW. J.CREW reserves the right to offer any internship at their sole and absolute discretion. Application…

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