Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Saucony Creates a ‘Defining Moment’ Collector’s Pack of the Shadow 6000 and Jazz 81

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The Collector’s Pack features the Jazz 81 and the Shadow 6000 reimagined in premium leather in their original heritage colourways. Source: Collector’s Pack I’ve long stated that brands are beginning to capitalize on the cracks in Nike’s foundation. As the Swoosh removes itself from retail, smaller brands are recognizing their heritage products are just as…

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New Balance Lands the Last Dunk Contest Winner Who Lit Up All-Star Weekend | Zach Lavine Dons NB

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Source: NEW BALANCE SIGNS TWO-TIME NBA ALL-STAR ZACH LAVINE The only sneaker Zach highlighted during his time with adidas was the Next Level (I refuse to spell it the way they spelled it right now). The sneaker introduced adidas’ new cushioning system Lightstrike. The shoe didn’t sell. During Zach’s time with adidas the company seemed…

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Ball’N Since, Nike’s Ball In Tees and adidas’ Absence | The NCAA Tourney and the Lack of Product

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It should be stated that supply chain issues are hindering the work which could be taking place at this time.  There are several moments where sneaker companies are able to generate considerable interest around the basketball segment: The holiday season – This is traditionally the moment when Nike drops a Jordan 11. They released the…

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New Model from O.T.A. The Sansaho Continues to Recycle Tires into Beautifully Crafted Sneaker Outsoles

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‎O.T.A Paris is an eco-responsible and sustainable unisex sneaker brand, using recycled tire for the sole. 1 recycled tire for 3 pairs produced. Formerly OTH Paris‎ Source: SANSAHO I like O.T.A. for one reason. The company utilizes real, recycled tires for their outsoles. I think it’s one of the coolest ways to reclaim items that…

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While eBay Adjusts to Combat StockX, Nike’s Circularity is an Additional Threat

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Nike gives you plenty of opportunities to help fight climate change through your shopping choices. Source: How Nike Helps You Help the Planet There isn’t any secret that resale is getting more difficult to do. The Golden Goose isn’t done laying eggs, but the multitude of issues potential resellers face in a post-Covid environment are…

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