Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Is Puma’s Signing of Romeo Beckham a Flawed Social Media Play for a Brand Doing Well Across the Board?

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Kick it like Beckham! Just before Christmas last year we have signed our partnership with Romeo Beckham. The 19-year-old will be wearing our PUMA FUTURE Z 1.2 football boots. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of…

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Extra Butter x Saucony Shadow 6000 White Rabbit | Exclusivity, IG and Meeting Fans Where They Are

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White / Multi Shoes Leather / suede upper Iconic cushioning system Polyurathane Triangular lugs Special edition packaging SKU: S70603-1 FINAL SALE. US Mens Sizing. For Women, we recommend going down a size and a half. Source: Extra Butter x Saucony Shadow 6000 White Rabbit Shoes Sneaker brands not named Nike or Yeezy find themselves in the…

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How a Precedent Contributes to a New Lawsuit for Made in The USA by New Balance 

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New Balance sneakers marketed as Made in USA may have up to 30 percent of its parts made in China and abroad. (Reference 1) On 12/20/2021 Cristostomo filed a Property – Personal Property Fraud lawsuit against New Balance Athletics, Inc. This case was filed in U.S. District Courts, Massachusetts District. The case status is Pending – Other Pending….

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Amazon’s Push of Small Biz to New Platforms Signals a Happy Moment for those Who Hate Sneaker Resale, but it Ain’t All Roses

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Sneaker resale, like all resale, is one of the most misunderstood topics in business analysis. The Grey Market, or the place where retail arbitrage, bots and backdoors, operate to sell products for profit, is just that, grey. Consumers who hate resale and are unwilling to listen to any reasonable explanation for why it exists. Those…

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Karhu’s Trampas Release Celebrates Historic Franco Arese’s 1971 European Championship

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In celebration of Franco Arese’s 1500m victory at the 1971 European Championships, Karhu proudly introduces the Trampas ‘Franco Arese’. This year marks the 50th anniversary of the Karhu Chairman’s gold medal performance in Helsinki. To honour this unique story, the Trampas ‘Franco Arese’ is made in Italy. Source: FRANCO ARESE’S LUCKY SHORTS: REVISITING THE 1971…

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