Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Beckett Simonon Expands Options While Maintaining Quality | Graham Trainer in White/Gray/White

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Casual and sporty.  Handcrafted with the same meticulous attention to detail as our shoes, the Graham Trainers are the most casual and sporty trainers in our collection. Constructed with water-repellent suede, full-grain leather and recycled PET canvas… Source: Graham Trainers I last wrote about Beckett Simonon last year. I hadn’t revisited the brand until I…

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Under Armour Quietly Stands Behind An Important Football Coalition | The NCMFC

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Source: UA Newsroom Under Armour’s partnership with the National Coalition of Minority Football Coaches finds long-term opportunities for coaches of all backgrounds. The new partnership seeks to bring more diversity, equity, and inclusion to football. NCMFC is a resource and ally for meaningful diversity and inclusion in coaching. Under Armour and the National Coalition of…

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In January 2022 PUMA Begins Biodegradable RE:SUEDE and Circular Economy Program

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Source: PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker – PUMA CATch up On Running, adidas, and other programs are tackling sustainability issues with their programs which also include the recycling of footwear. Puma has been working on bio tech options in footwear, but this is the first program where they…

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Filling Pieces Continues Towards Sustainability | 683: The journey towards more responsible footwear

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The power of having a smaller brand is that responses are typically nimble and nuanced with adjustments reflecting the moment more accurately and honestly than corporations. Filling Pieces is making the critical adjustment in one of the most difficult aspects of sneakers and apparel. They are attempting to become a more sustainable company. This is…

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Saucony Backs Up the Food Fight with the Shadow 6000 Sweet Street and Answers a Question

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Indulge your sweet tooth with the Sweet Street Shadow 6000, a Saucony Original influenced by whimsical candy shop treats. With candy-colored leather accents, stripes details & laces inspired by black licorice, this over the top sneaker confection is worth splurging on. Source: Shadow 6000 Sweet Street I made a comment on LinkedIn about the fact…

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Air Jordan XXXVI – First Light Black/Hyper Violet-White CZ2650-004

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This video uses a link from Nike to discuss the First Light: https://www.nike.com/t/air-jordan-xxxvi-first-light-basketball-shoes-39Znr7/CZ2650-004 The colorway is a strange drop to deliver for the flagship of Jordan Brand. It doesn’t quite capture the heritage of the Air Jordan 6 and I think that’s a mistake. The model should have immediately began with recognizable colors tied to…

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