Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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The Naming of Teddy Santis as Creative Director of New Balance MADE in USA Hints at the Importance of Luxury Post Pandemic

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Teddy Santis Named Creative Director of New Balance MADE in USA The owner and founder of AimĂ© Leon Dore will team up with New Balance for a long-term relationship  Boston, MA – April 5, 2021 Source: Teddy Santis Named Creative Director of New Balance MADE in USA I’ve explained on this site for a few…

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Nike Air Max 1 PRM White/Mystic Dates-Wolf Grey DB5074-101

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Buy my books on the sneaker industry: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ https://arch-usa.com/product/how-nikes-c-d-o-shifted-the-sneaker-retail-landscape-how-long-form-content-can-move-e-commerce-forward/ The Nike Mystic Dates Air Max 1 was a part of a premium pack dropped by Nike in 2020. The all leather construction features soft leather and simple, but elegant colors that definitely look like the perfect option for the OG sneaker community.

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A Convo About the New Balance BB9000 and Basketball Sneakers

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Visit the New Balance site to peep the new BB9000: https://newbalance.newsmarket.com/latest-news/all/new-balance-hoops-unveils-the-bb9000/s/a8350a15-6c3a-463c-bcae-2a48c859d3e5 Visit arch to read the post on injuries due to overuse: https://arch-usa.com/lebron-james-exposes-the-problems-with-aau-and-travel-ball-proving-that-im-not-crazy-after-all-of-these-years/ In this video, I conflate two topics… which I shouldn’t do. New Balance is rolling out a new bball lifestyle sneaker. It looks great and doesn’t have anything at all to do…

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Saucony Jazz Court RFG: Sustainable and Sold Out | Saucony Creates a Sneaker to Rival Allbirds

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Visit: https://www.saucony.com/en/jazz-court-rfg/ Sustainability has been a keyword in footwear, but the reality is for brands to really become sustainable, they would have to change their entire product line and then stop producing as many sneakers altogether. This doesn’t diminish the work taking place and the sneaker industry should celebrate the many small steps taking shape….

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What Sneaker Analysts, Reporters and Sneaker Culture Continues to Overlook with Nike Account Cancellations

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Original Source Article: https://www.cnn.com/2021/03/22/business/nike-independent-shoe-stores/index.html Full disclosure, I spoke with the writer of the article above prior to the post being delivered for readers. This is only the first article from CNN and there should be more on the way. Nathaniel Meyersohn, of CNN Business delivered a post that reverberated throughout media. It landed in the…

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Will adidas x Peloton Disrupt Prof. G’s Prediction of Peloton’s Acquisition by Apple?

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Today, as part of the virtual Investor & Media Day, adidas’ Aimee Arana, GM Global Training shared the following statement announcing our partnership with Peloton Source: NEW INTERNATIONAL PARTNERSHIP AND APPAREL COLLECTION WITH PELOTON In a recent episode of Professor Galloway’s YouTube Series on the Attention Economy, he stated that Apple would be the frontrunner…

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