Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Complex’s Netflix Show “Sneakerheads” Isn’t a Documentary or a Serious Project… It’s Just Goofy, Mainstream Fun

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In chapter one of my book “Nike’s Consumer Direct Offense…” I state: Sneaker culture has become mainstream. A quick search online garners report after report on reselling sneakers and articles on how athleisure is driving fashion. One look at the income of major sneaker companies now vs the year 2000 and there is a direct…

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This is a Painting, No B.S., It’s a Painting | You Should Be Following ‘ Art of Adam Port’

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Social media and websites for Adam Port: https://adamport.com/ https://www.instagram.com/artofadamport/ https://youtube.com/artofadamport https://twitter.com/@artofadamport A few weeks ago I did an unrolling and framing of my print from Adam Port. The views haven’t been crazy and it showed me that my appreciation for art and sneaker culture is a bit different than most people. This probably stems from…

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If You Build It, They Won’t Come… Build It Anyway: Under Armour’s ‘Ready For Anything’ Series is Another Step

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Source: https://about.underarmour.com/news/2020/09/under-armour-creates-ready-for-anything I had a long conversation with Sneaker Box Podcast Founder Rashone Bryant about Under Armour. He had strong feelings about a post where I stated that this is a different Under Armour than the previous years. He explained that Under Armour has almost always “got it right” but they’ve never found the right combination …

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Brandblack Tarantula | Entering Performance Running via Social & Influencer Marketing vs Brand Generated Content

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Sold out Jetlon SuperCritical , high-rebound foam . Vibram light , high-abrasion, 4 part rubber outsole Breathable ,monofilament upper with fused TPU structural support “web” 7mm Drop , 18mm forefoot and 25mm heel stack Sits low in ankle with an ultra soft tongue and interior Tarantula fits true to size Source: Tarantula Brandblack Opens the…

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Insider Ties: Ep. 190 – Unwrapping My Jeru the Damaja D.R.S. Tee

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Song used in the video: D. Original by Jeru the Damaja Jeru on Facebook: https://www.facebook.com/jeruthedamaja Jeru’s website to shop merch: https://jeruthedamajastore.com/ Jeru on YouTube: https://www.youtube.com/channel/UCGAogciBoFztW0nCI14Yy-g Stream the music you love, buy the music you love, but more important support the artists you admire by buying merch. Think about this, Jeru has been dropping gems since…

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10 Realities of Resale Being Shaped by NIKE’s Incredible FY2021 Q1

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BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Source: NIKE, Inc. Reports Fiscal 2021 First Quarter Results Typically, a company built on growth losing a percentage would cause worry. I’ve been stating since 2015 that Nike’s move towards DTC would…

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