Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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adidas’ Dilemma, Nike’s Reality and All Industries’ ‘Truths’: a Paradox On the Difficult Path to Equality

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Source and picture from adidas: CREATING LASTING CHANGE NOW  The picture above is from the adidas website. I wrote this after reading about and listening to the accolades placed on sneaker brands for working on problems with workplace racism. Systemic racism prevents the ability to educate where it’s needed the most; with White people. White…

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Insider Ties: Ep. 183 | In-Depth with NinetyNine Products’ Bri Laboss

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AndThem is the creative agency. https://www.andthem.com/ GoodThin.gs is the social impact driver. https://www.goodthin.gs/ NinetyNine Products is the in-house brand. https://www.ninetynineproducts.com/ I was able to catch up with Bri Laboss of the three pronged creative agency And Them to discuss NinetyNine Products. Bri is what I label the Chief Everything Officer she takes on a variety…

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The Point – Chalk by NinetyNine Products with On Foot

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AndThem is the creative agency. https://www.andthem.com/ GoodThin.gs is the social impact driver. https://www.goodthin.gs/ NinetyNine Products is the in-house brand. https://www.ninetynineproducts.com/ I discovered NinetyNine Products while researching my new book Sneaker Resale & Retail in the New Normal. I was writing about smaller brands on the website to bring light to the amazing work startups were…

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The Point: Whiteboard by NinetyNine Products | Function for Everyone

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AndThem is the creative agency. https://www.andthem.com/ GoodThin.gs is the social impact driver. https://www.goodthin.gs/ NinetyNine Products is the in-house brand. https://www.ninetynineproducts.com/ I discovered NinetyNine Products while researching my new book Sneaker Resale & Retail in the New Normal. I was writing about smaller brands on the website to bring light to the amazing work startups were…

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Insider Ties: Ep. 181 | Quick Thoughts on the Allbirds x adidas Partnership

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Pre-Order my new book “Sneaker Resale & Retail in the New Normal”: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ adidas is partnering “with Allbirds, as we seek answers on our joint mission to create a sports-performance shoe with the lowest carbon emissions.” This is an admirable task, but is definitely worth a deeper dive. Allbirds is a company built on the…

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Insider Ties Ep. 180: ASICS CO2 Report, adidas Uniforia, Jordan Brand Wings 2020 & Ewing Athletics

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Four important sneaker industry stories: 1:13 ASICS decreases their carbon emissions 27,9% of every pair of shoes made: https://corp.asics.com/en/press/article/2020-05-25-1 3:25 adidas utilize art in the upcoming release of their new futbol/soccer boots. The Uniforia collection is, “Revealing striking new colour designs across our Predator , Nemeziz , Copa and X franchises with the release of…

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Insider Ties: Ep.179 | 10 Questions w/ Adam Port – Art of the Sole

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Social media and websites for Adam Port: https://adamport.com/ https://www.instagram.com/artofadamport/ https://youtube.com/artofadamport https://twitter.com/@artofadamport Adam Port is an artist based in NYC. His choice of painting is Photorealism. The artform recreates images with a photo level quality that is amazing. Prior to the quarantine Adam was launching a series named Art of the Sole at the George Billis…

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