Started with the box now we’re here 🙂 What’s up everybody! There have been some pretty cool accomplishments for the little engine that could. We sponsored our first athlete. Sidney Boyd IV out of Atlanta. Sidney is a former collegiate basketball player and runs in the 40+ category. He recently ran the Cruisin for Christmas…
Power Pink/Storm Grey-Wht-Blk This ARCH CG097II Power Pink is a 36 pair run sample and is a very limited edition shoe. The label sizing is marked a size high but runs true to size. (An 8 will wear an 8 although it reads 9) This is a great secondary trainer or walking shoe for those…
The shoes finally arrive Thanks for visiting the site. It was down temporarily because I had my automatic renewal set to manual instead of automatic. It’s been a while since I posted information here about the release of the 2013 Spring line. The shoes finally arrived last week and in the same fashion as previous…
Ready for the last Once again, I know it’s slow and while it has been hard to maintain the momentum from February almost 3 months after, this is the reality of small business. The good news though is that the shoes are on the last which means the outsoles are about to be attached. I…
CG097II Limited Release Suede & Mesh I know it’s been a few weeks since I’ve posted. I haven’t had a lot to discuss since I only have two pair of CG097IIs in stock. They were both returns from previous orders. I also only sold a few pair of the Allen casual shoes, so I don’t…
While you are waiting for a restock of the new colorways of the ARCH CG097II Lightweight Running shoe, take advantage of the closeout deals on Amazon.com and pick up a pair of the cool, casual Allens. The Allen features suede, denim and leather on certain models. They are great for the spring for all of…
Unlike most shoe companies, ARCH can’t simply drop a full lineup during the fall and winter letting you know what will be releasing. When you are small, typically you move faster to the market. It doesn’t work like this for shoe companies. Everything that is done on my end requires a lot of thought and…
Typically I write these posts in a very long and detailed manner. This time just the facts. 1. In January I had 200 pair of shoes remaining in inventory. I started questioning the company. 2. I gave myself an ultimatum on Feb 1st. Half of the inventory had to be sold before I would consider…
I don’t really have any investors in the company anymore. Unlike most startups anyone who loaned me money got every penny back and some of them got more. In other words, ARCH has been a success from the standpoint that it recouped the initial amount of money it took to start the company and that…
While the other companies are attempting to capitalize on the upcoming Black History Month by creating a multitude of shoes in loud and heritage based colorways, I’m simply trying to continue the momentum ARCH has made over the last few months. If you’ve followed the blog, then you know that we have done okay for…
I feel ridiculously out of touch right now. The Holiday season is almost over. Everyone I know and everything I see is discussing turning over a new leaf for the New Year. I’m simply trying to put together a better understanding of this past year. I haven’t really laid out any major goals for 2013…
Okay it’s been a minute since I posted on the site, but that doesn’t mean I haven’t been running and working out. I just haven’t been posting. I’ve dropped about 5 pounds in the last 2 weeks. Which is great! The reason? The Spouse 5 Week Challenge. My wife recommended that we challenge each other…
It’s been an extremely busy month. As everyone knows November includes Black Friday and Cyber Monday. The month initially started off really rough for ARCH shoe sales. But as the month came to a close things really picked up. It was pretty exciting to say the least. So first things first, I will get into…
ARCH Sneaker Store on Amazon is getting ready for Cyber Monday by dropping prices! Grab a pair of The Allen casual shoes, or a pair of the CG097II Lightweight running shoes, or buy both for the low price of 35.00 on Cyber Monday! Get a Free ARCH Stay Motivated Logo Tee with the running shoes,…
I love it when someone takes the time to write about the brand considering the amount of difficulty involved in gaining exposure for small companies. A big shout out and thank you to Fashinvest.com for introducing ARCH to their audience. Here is the link to the article for you to share with friends. Thank You…
On November 29th at 5:30pm I will be speaking at the University of Memphis Fogelman School of Business in Dr. Fabian’s entrepreneur’s course. In preparation for that I am of course sitting and creating information that will be used in the conversation to analyze the growth of the company and how I am actually doing…
The CG097II Storm Collection will launch on November 23rd, 2012. I’ve made subtle changes to the shoe since the summer release. Instead of using the Lightweight vented insole, I used a more cushioned insole at an increase in weight. The original CGII weighed in at 6 ounces which made it one of the lightest natural/free/minimal…
As always I am ready to update you guys on what’s happening so I’m starting with another picture. The pic above is of the recent shipment of the Storm Collection CG097II Lightweight running shoes. The shoes are about an ounce heavier since I increased the weight of the mesh used, specifically in the Red and…
For those of you who are following these, I hope you are getting a better understanding of the work involved in attempting this shoe business. I guess it’s not an attempt, I’m doing it… just not very well. Here is the marketing breakdown for October. Please note the start dates for the ARCH Casual: The…
The Summer release is currently marked down to move before the Fall/Winter lightweight running CG097II Storm Collection is released in November. I’ve changed the mesh to a slightly heavier mesh than on the summer shoe and created a more monotone look. I also made the rubber on the outsole grey to give the shoe a…
I guess creating a promo for selling 70 pair of shoes in 7 days seems kind of small in the grand scheme of things, but that’s what I’m doing. Building a brand is difficult primarily because getting press coverage is non-existent unless you know “people”… and I don’t know people, but I do know my…
Merlot Denim & Suede Allen by ARCH Casual/Merlot Suede & Denim Allen
