First Judah drops the rough cut video featuring the ARCH Casual shoe, The Allen, and now his team puts together a dope ad featuring the emcee. I appreciate the love Judah. I will be throwing you a couple of tees to match those shoes.
Not writing much on this one, I just wanted to stay true to my promise to show you the ins and outs of actually trying to break into the shoe industry. The following pictures are in sequence: CG097II arrival, Box Opening, ARCH Tee shirt arrival and Rumbatime watches. If you have any questions hit me….
Got a big shout out, well not really but this early rough cut video from San Diego emcee Judah Christ features the ARCH Allen at the beginning of the video. I hope the shoesmake the final cut. Right now though check out the video and more importantly check out the message. Can’t Bring Me Down!!!!…
I’m just trying to keep those who check the site up to date on what is happening with the CG. The shoes are finally in transit! I hate this time because I really can’t do anything until they arrive. I can’t sew the labels on the shirts since the labels are with the shoes, and…
What I have found is that many small companies fail to do all of the things necessary to create apparel that can match what the large companies are doing. Most small companies make a tee shirt or polo and they still have the Hanes, or Fruit of the Loom logo in the shirt instead of…
It’s always cool to actually see your product in action. It’s even better to see yourself in action. Me and my sneakers made an appearance in Cinematic Delight’s “My Dude” Webisode.Big shout out to the founder of Cinematic Delight DeVarius Fisher for including ARCH in it’s debut for season 2. Click the link to peep…
As always, my goal is to keep you informed of what’s happening with my little engine that could. I had the mold completed for my boxes and the pics came in last night. The box is made of recycled paper with a gloss black finish and the ARCH logo on the lid. While I always…
I haven’t posted in a minute but that doesn’t mean I haven’t been getting it in. It was so hot in Memphis this past week that I just couldn’t get out and run so I hit the Wii and did boxing and all of the sports in the Wii Sports package. If you don’t think…
I’ve given you a look at the Fall 2012 Allen collection that will hit the site around September, but I haven’t told you what is coming up this summer. I was waiting to talk about it because I didn’t want to jinx the project and then I realized that you can’t jinx a company by…
I have to eventually start planning ahead like a real shoe company. Over the past few years I never really had direction and I simply made shoes when I could. Without vision and foresight, and the belief that I can actually make ARCH into a viable entity in the shoe industry, I might as well…
This is another picture by Darius B. Williams of me posing with my shoes. I figure if I spend more time promoting my stuff than all of the other stuff I sell, maybe you will take a chance on my style. I figure the more people see what I’m working on they will be more…
SOLD OUT The Allen is a clean, stylish casual shoe that features suede and denim with a white outsole for a more adventurous look. This comfortable and durable shoe will be a great go-to shoe for your everyday life from casual Friday to a laid back weekend. Please note that there will be variations in…
The Allen is a clean, stylish casual shoe that features suede and denim with a white outsole for a more adventurous look. This comfortable and durable shoe will be a great go-to shoe for your everyday life from casual Friday to a laid back weekend. Please note that there will be variations in the suede…
The CG097II Lightweight Trainer Storm Pack (Designed by Ian Matic Gale of Barbados) SOLD OUT The CG097II weighed in at 6.8 ounces and utilized a segmented outsole for a flexible outsole that allows the foot to move naturally. The shoe featured nubuck and mesh with a perforated insole. This was the winter release of the CG097II…
Wednesday morning!!!!!!Yesterday was officially my last college class as an instructor/professor. Very bittersweet moment overall. It was a great class, but it’s time to start a different phase of my life away from education after over 17 years. Sigh… enough of that. Today was more road work for the kid. I plotted a great map…
Monday morning!!!!!! I hope everyone had a great weekend and you are digging in for another week of work. I also hope you are still rolling on your own personal workout schedules and getting it in! Last week I finished the week with two days of virtual workouts on the Wii and on the Kinect….
Anyone who knows me, knows that some of the best times of my young adulthood occurred when I was Haze Gray and underway. In other words, when I was in the Navy I learned a lot about life; in particular I learned about myself. The next two colorways from the ARCH Casual line represent my…
ARCH Sneaker Store has hooked up with K’PreSha Boutique on South Main to set up a consignment based sneaker shop. Take a trip to downtown Memphis to check out the small collection of kicks in stock. More sneakers will be added over the next few weeks, but you can find some great deals on casual…
It’s December! That means the ARCH Casual line is launching and it begins with a limited release of the The Allen-Sand. What’s in the box? Click through and find out. The Allen is the first shoe released by ARCH in the year 2011. It’s been a long and difficult process, but the goal to get…
When you are launching a new shoe, samples are critical to the development of the shoe. As most sneakerheads and fashion people know, samples cost a nice hunk of change. I think this is what makes me a little frustrated in the whole process. Like an artist when you take the time to invest energy…
The Allen: Casual shoe is on its way!!!! I’m excited as usual, but now comes the hard part. I have to sell the sneaker. I still have a photoshoot to do for The Allen and I have to get the marketing materials right, but I think the colorway is classic for this time of year…
After a long summer of testing and trouble with ebay, all of the setbacks, hopes, dreams and redeveloping my business plan have led to this, The Allen. When I first launched ARCH, my first release was The Tori. The shoes that followed went back to my athletic roots. The Allen can be considered a low…
