Source: http://corp.asics.com/en/press/article/2017-11-09-1 ASICS today announced the launch of the Monochrome Collection, comprising of four stylish performance shoes in the colour that never goes out of fashion. The new models GEL-NIMBUS™ 20, GT-2000™ 6 and GEL-KAYANO™ 24 feature a triple-black colorway; black soles, uppers and laces, providing cool, contemporary style – whether out for a run or for understated everyday life….
ASICS Soho opened on November 2nd Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS has been one of my favorite brands on the marketing front. It’s not that they’ve created adidas level ads, they’ve taken a deep dive into content creation and the brand in its many flavors has…
Crafted in the traditional Japanese technique of suminagashi, this Gel-Lyte® V pair features a brilliant marbled pattern on a leather and synthetic fiber upper. The skilled craftsman floats ink onto the water’s surface then hand dips the textile piece by piece to achieve a unique look that’s impossible to replicate. Source: GEL-Lyte V What appears…
Source: Reflective Pack | ASICS Tiger United States ASICS continues to redevelop their classic catalog into lifestyle kicks that actually perform. In the Lyte V the classic Gel Cushioning sits beneath a reflective, lightweight upper with a sock like construction to create a modernized retro style with classic elements like the cement outsole. Utilizing…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates The last time we heard from ASICS and Anrealage was when they were dropping an augmented reality Monte at Paris Fashion Week. Onitsuka Tiger × ANREALAGE Features Augmented Reality Tech The brand is back this time with a fall ready collection built…
My first impression of the “Kenun” was that the shoe was uninspired and lacked the eye catching edges of an NMD or 247. I thought so little of the shoe that I didn’t even drop a story on the site to cover the release. The outsole seemed too “alphaBounce” and the upper with its engineered…
The Monte Creace is inspired by the 1950’s Monte Pokhara mountaineering shoes. Built with an updated lacing style that can be customized by looping across the sides of the upper. This modern casual silhouette features a mono sock liner to deliver a winning combination of fashion and function. Source: Monte Creace | Golden Amber/Golden Amber…
Source: Press release via ASICS True sport performance brand, ASICS, today announced the launch of its newest collection styled with prints from Liberty Fabrics. ASICS introduces two of the well-known British designer prints to the ASICS’ portfolio of studio fitness apparel and footwear. For this collection Liberty Fabrics will be used on the Woven Hooded…
One of my favorite brands this year has been ASICS. The sound mind in a sound body company has taken serious effort in navigating a shifting landscape in fashion and performance. They’ve confidently launched a Knit Trainer and doubled down on their more serious performance footwear. The entire time they’ve also made an effort…
In this seventh issue of ASICS Tiger Voice, we have Ms. Sarah Andelman, the creative director of Colette, one of the most famous select shops in Paris. Source: Sarah Andelman | ASICS Tiger United States In my daily browsing it’s always nice when a brand understands the importance of generating narratives and turning those stories…
Why would I post an article highlighting ASICS fashion with their Onitsuka Tiger Brand only to bring up Under Armour? As anyone who follows this site knows Under Armour styled growth was an aspirational goal for me. When I started ARCH it was to be a disruptor. I didn’t successfully pull it off because…
Moving changes you for the better. After you move, you always feel stronger and happier. -> #ASICS #IMoveMe Source: ASICS Kobe, July 31st, 2017 – Today, true sport performance brand ASICS unveils a new global brand message, identity, retail concept and powerful integrated brand activation – the brand’s most significant marketing initiative in over 25 years….
words and pics via Oinitsuka Magazine The ASICS SOFT MARTY features uppers with environmentally-friendly chrome-free leather. It’s not made with the regular leather tanning process, which involves metal parts and therefore poses a risk of injury to the people making it, so chrome-free leather is safer, and also more environmentally-friendly. A technique called micro-knifing is…
Content from ASICS Corporate ASICS Corporation will provide gear for athletes from six national track and field delegations during the 2017 International Association of Athletics Federations (IAAF) World Championships in London. The IAAF is the world’s preeminent track and field competition, and an important milestone for many elite athletes on their journey to Tokyo…
Originally posted on Housakicks The Alife X Asics Gel Lyte III monster pack was originally introduced in 2007 for the Halloween festivities. The collection included two pairs one in a more conservative black on black combination, and the other in a reptilian green and white combination. Each shoe featured a premium leather upper adorned with reptilian…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate There isn’t any secret that performance sales are sluggish, but ASICS who has had a great year of releasing some very stylish kicks remains focused on their core which is performance. DynaFlyte 2™,…
Source: ASICS Tiger United States If I were to sit down and do an analysis of companies and then make a prediction on which companies are performing well based on their understanding of marketing and content, ASICS would rival adidas and I wouldn’t hesitate to think that their sales match the level of emphasis they’ve…
I wanted to write my own words, but this is a moment where the brand does such a good job of sharing what this pack is about that my words pale. Here is a description of the Sakiori Pack from ASICS. When a brand can interweave history into the narrative of the apparel clothes become…
Source: “Pastels” Pack | ASICS Tiger United States Over the last year ASICS has resurfaced as a brand that is definitely beginning to follow the adidas handbook on marketing. Nike was originally the company that made athletics, footwear and marketing synonymous, but in the last year the brand has not done a great job with…
Source: ASICS Corporate ASICS continues to reinvent and release gems for the running community. The latest revision of the Gel-Kayano is the 24th rendition and could possibly be the best looking and the boldest most aggressive ride to come out of the Kayano camp. Features of the GEL-KAYANO 24 include: · MetaClutch™: external heel counter…
Most people wouldn’t expect to wear their favorite shirt or best pair of jeans when they’re out for a jog. Just as they probably wouldn’t turn up for an evening out with friends in their running kit. But when it comes to footwear, combining sports life and everyday life just became easier, and more affordable…
ASICS continues their strong push in 2017 in both performance and casual. Their latest release is all about trail running performance. The Gel-FujiRado is a compelling release that utilizes a BOA lacing system. The system has become the defacto system for trail shoes and footwear that will be utilized on multiple terrains. As a runner…
