Nike’s latest retail concept opens at nine locations worldwide before 2021. (San Antonio Location Source: Nike Unite Retail Concept If Nike wanted to ramp up store openings, they could. I’ve written continuously that retail should really consider themselves as dialysis patients and Nike is the machine that cleans the body. At any moment, Nike could…
It’s a bit presumptuous for me to make a list saying that StockX should fix things. The company has shifted into electronics and during the quarantine, they grew website traffic by 3 million visitors (SRRRA). Since 2018, I’ve sold 1.8 million dollars in shoes on the platform. This includes the 4 months of not working…
Use this link to Purchase the SRRRA at 75% off until Black Friday The Store Re-opening Resale Report & Analysis (SRRRA) is a concise 4 month report built on a micro-set of data utilizing resale to gauge brand momentum & retail trends. I wanted to take a detailed look at the market for the months when…
The Nike x COMME des GARÇONS Air Force 1 Mid releases October 23 at COMME des GARÇONS and Dover Street Market stores and online at DSM E-SHOPs. Source: Nike COMME des GARCONS Air Force 1 Mid Official Launch Details I’m leading this story with the CDG Air Force 1, but it isn’t the focus outside…
Sell with total confidence. (pic via eBay) Source: eBay Authenticity Guarantee for Sneakers I’ve written extensively about StockX on this site and in two books. StockX was built on the flaws of Amazon and eBay and as the company continues to develop (it’s only 4 years old), the site has already usurped eBay as the…
Source: https://www.adidas.com/us/donovan_mitchell One of the best things about how sneaker stores used to look, used to be the visual merchandising. Before I even understood the power of the visuals placed around merchandise in a store, before I understood the power of print magazine ads featuring Chauncey, Tim Duncan, and T-Mac, as a head coach, I…
In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. Source: CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL ComplexCon is now the measuring stick for hype culture in a physical form. With COVID-19 disrupting…
Source: Inclusion & Diversity On July 8th, I wrote a harsh report on Timberland’s lack of diversity and what I thought was a continuation of brands benefiting from the Black and Brown dollar, while failing to work with and hire BIPOC into their workplace. That post allowed for a door to be opened into the…
Brandblack works to find a natural harmony between technology and humanity through our products. Source: We Are the Exception to The Expected I wrote a new business plan last week. I’ve written countless business plans over the years. I’ve taught business writing at Park University, so I’m good at writing a plan quickly. The problem…
Source: https://about.underarmour.com/news/2020/09/under-armour-creates-ready-for-anything I had a long conversation with Sneaker Box Podcast Founder Rashone Bryant about Under Armour. He had strong feelings about a post where I stated that this is a different Under Armour than the previous years. He explained that Under Armour has almost always “got it right” but they’ve never found the right combination …
BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Source: NIKE, Inc. Reports Fiscal 2021 First Quarter Results Typically, a company built on growth losing a percentage would cause worry. I’ve been stating since 2015 that Nike’s move towards DTC would…
Source: Introducing FILA’s Original Tennis LX & Centa Greats Brand, CLAE, COMUNITYmade and BrandBlack are smaller brands that focus on an elevated consumer experience. The brands are also creating footwear based on classic silhouettes with subtle, but important differences. Greats and CLAE produce a mix of luxury and sustainability, while COMUNITYmade is handcrafted, made in…
Introducing the UA HOVR Breakthru, Under Armour’s Basketball Shoe Designed Specifically for The Female Athlete Source: Introducing the UA HOVR Breakthru In 2018, former Nike exec Drew L. Greer, he also worked briefly at Under Armour, wrote me and gave me direct orders, “You need to highlight African-Americans in the footwear industry.” He gave me…
REI Co-op reveals to FN that it will make and sell its own outdoor footwear in 2021. Here’s what you can expect from the retail giant. Source: Exclusive: REI Co-op Is Making Its Own Outdoor Footwear — Here’s What You Can Expect While I don’t often dig deeply into outdoor retail, I do consider it…
I do not have the POS data for retail accounts, but I visit malls on a daily basis (masked up and social distancing of course). I also have access to my own data from resale and the last month and a half, have been the most profitable six weeks I’ve had in the last…
Crossover Culture Source: Crossover Culture – Kicks for the crossover culture. I’m about to be repetitious in discussing basketball in the U.S.A. and the difficult aspect of building a bridge to the consumer in a shrinking market. I’ve discussed my own basketball shoe company Sho-Shot on different occasions. I bring it up because it’s critical…
A StockX Initial Product Offering™ (IPO) is a release method that empowers you, the buyer, to set your own retail price, giving everyone an equal chance to secure product without bots, breakdowns, or plugs. Source: StockX: Sneakers, Streetwear, Trading Cards, Handbags, Watches In my recent book, I discussed that the strength of StockX lies in…
Learn more about Collaboraid, its mission and the creatives involved in the collection. Let me be completely clear, my strategy for collecting information is not as concise because I don’t utilize Instagram. You have to have an account to closely monitor what brands are doing, and I closed my IG because it would be about…
UA’s Footwear Designer Reggie Wilson Shares What Went Into Designing Joel Embiid’s First Signature Shoe Source: Interview with UA Embiid One Designer Reggie Wilson I don’t work for Under Armour so I get to discuss the difficult aspects of launching a new signature model from the outside. What do I mean by difficult? Let me…
Discover Susquehanna, a global quantitative trading firm built on a rigorous, analytical foundation in financial markets. https://sig.com One of the many issues in the sneaker industry is where information comes from. When a company captures point of sales data, that information derives from previous quarters and attempts to tell the story of retail in real…
Source: NEW BALANCE AND KAWHI LEONARD LAUNCH FIRST COLORWAY OF THE KAWHI There are recent reports of NBA viewership being down and it’s being blamed on the proactive stance of the NBA on social justice issues. That could be a factor, but to be honest I don’t think it is. The NBA has been growing…
My want to be an emcee days are far behind me, although I did make an appearance on my son’s recent album. That wasn’t my choice… the song was supposed to be a demo, but he took it and put it on his album, smh. I might as well share it since it makes for…
