The sportswear maker has stopped buying video ads on the social network amid concerns that people aren’t regularly viewing its ads. Source: Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy – Digiday Just this morning I shared an old article on Influencer marketing and how the process is…
The sneaker market is also failing to understand the shift in demographics of “sneakerheads” and they are excluding the market that invented the term and still participates in it. I wrote this quote in response to an analyst who constantly states that sneakerheads are a niche group who exist in an echo chamber. That analyst…
adidas has a right to be excited about their double digit growth in the US. Their growth is also impressive in the international markets specifically Asia Pacific. While any growth is a positive, the reality is that if you take a team in basketball who goes 4-20 in one year and the following year they…
Source: http://investor.underarmour.com/releasedetail.cfm?ReleaseID=1065604 In a recent article I discussed that Foot Locker Inc. was one of the few sneaker stores that has the ability to offset what is occurring as big brands begin to act more like Warby Parker as opposed to … well big brands who traditionally wholesale. Footaction Takes The Lead For Foot Locker…
Source: Sites-NA-Site While Hibbett Sports and smaller chains like DTLR/Villa and City Gear attempt to right their wrongs by developing stronger e-commerce platforms, brands continue to implement moves that solidify their connection to their core audience. The sneaker market entered a promotional environment a year and a half ago and it hasn’t moved away from…
In an article I wrote last year I explained that Foot Locker Inc. has an advantage that if they began to capitalize on could reap rewards immediately. Foot Locker’s 28% Stock Drop: Wrong Info & How to Stop the Bleeding? In this post I stated that private labels by the chain could offset the DTC…
The move will strengthen digital capabilities within the brand’s Consumer Direct Offense. Source: NIKE, Inc. Acquires Computer Vision Leader Invertex Nike is functioning less like a marketing company that sells athletic gear and more like a tech company building a functional e-commerce platform that allows for a complete immersion into Nike culture without ever…
UNDER ARMOUR ANNOUNCES FIRST QUARTER 2018 EARNINGS AND CONFERENCE CALL DATE BALTIMORE, MD., April 12, 2018 – Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its first quarter (ended March 31, 2018) on Tuesday, May 1, 2018 at 6:55 a.m. ET. Following the news release, Under Armour management will host a…
About 4 years ago I wrote an article about adidas and Nike in regard to the NMD’s rapid growth both at retail and in resale. In it I used a micro to macro comparison utilizing the research available to me within my Amazon.com account. Amazon supplied a detailed backend system with items like: reach, average…
It has its own spin, yoga, and dance studios, plus a boxing ring. Source: Peek Inside Reebok’s New Global Headquarters in the Seaport The new headquarters in Seaport takes on the challenge of revitalizing Reebok into a brand that can be what Reebok was in the 80s when the brand pushed Nike to the edge…
Source: Home | Plug As a long time e-commerce person in sneakers I’ve seen sites come and go. In the last few years the advent of the marketplace for sneakers has seen a series of extremely successful apps and websites (StockX and GOAT) have garnered considerable investments from notable people like Dan Gilbert, owner…
Welcome to Nike Unlaced, where you’ll find coveted shoes, style inspiration, guest curation, and more. Sneaker dreams do come true. Source: Nike Unlaced The UK/US Digital launch of Unlaced is not quite what I was expecting. I get it, but I’m not as excited now that a clearer explanation of what Unlaced is actually going…
JD Sports Fashion Plc agreed to buy U.S. sportswear retailer Finish Line Inc., seeking to snatch away a company in which Mike Ashley’s Sports Direct International Plc has built a stake. (Photographer: Luke MacGregor/Bloomberg) Source: JD Sports in Deal to Acquire Finish Line for $558 Million As every news outlet reports on the acquisition of…
NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2018 third quarter ended February 28, 2018. Source: NIKE, Inc. Reports Fiscal 2018 Third Quarter Results The most interesting aspects of today’s report beyond what happened earlier in the day with the sell off of shares by Pershing Square: Pershing Square Cashes Out with 100…
David Benoit and Sara Germano of the Wall Street Journal broke the news that Pershing Square, who has only been invested in Nike for less than 2 quarters, cashed out today to the tune of 100 million. The typical assumption when a company sells a large holding is that the business could be headed for…
Stadium Goods, a sneaker and streetwear retailer, will operate a shop within Nordstrom’s men’s store in New York, which opens in April. Source: Stadium Goods to Open Concept Space Inside Nordstrom A few weeks ago I shared information on SG’s investment by Louis Vuitton. The luxury goods company saw Stadium Goods’ e-commerce growth compelling enough…
Source: https://report.adidas-group.com/#1 adidas has seen a year of amazing growth. There were a number of reasons for their success including fashion and retro taking the lead which gave adidas an incredible source and catalog to pull from. adidas also found their groove with an expanded line of BOOST based products. They made the NMD a…
The Curry 4 was nice, and designed well enough to earn a spot in my top ten sneakers of 2017. The shoe was a fresh take on the signature line from UA’s most visible and marketable athlete. In a rough 2016 to 2017 Kevin Plank made a point of stating that UA would begin to…
Source: Expansion set in Missouri to keep up with Nike Air demand – Plastics News (pic Nike Air Manufacturing Innovation Plastics News is sharing information about an expansion taking place in St. Charles at Nike’s “Air Manufacturing Innovation Facility”. This is important for a number of reasons. It’s the second update of a facility in…
I’ve seen the new District Manager for Finish Line in the store more than three times this week at the Memphis Wolfchase location. I think he’s a smart guy, but Finish Line has no idea of what it’s up against in Memphis and that lack of understanding is what has closed several locations here in…
With the announcement of a new sneaker boutique, Nike Unlaced, Nike positions a fresh future for women and opens up access with expanded sizing. Source: Four Ways Nike is Thinking About Women’s Sneakers Differently During Investor’s Day Nike spent a lot of time discussing how the brand would connect to women in a genuine and…
Source: PACIFIC PRO FOOTBALL AND ADIDAS ANNOUNCE INNOVATIVE PARTNERSHIP A few weeks ago adidas’ North American head announced the brand would be making a push to generate a deeper interest in basketball by the Three Stripes. I questioned the logic as adidas had the greatest basketball product in the world and allowed Nike to take…
