President Trump is in the process of undermining the economy via actions which have long been an issue in the footwear industry. He is considering raising the tariffs on imports which primarily deal with the materials utilized and shipped into the U.S. for footwear manufacturing. The footwear industry has been attempting to offset the increasing…
Two Questions: Is Under Armour launching the Curry 5 because Curry has been hurt more this year with ankle injuries wearing the Curry 4? Why so soon? I’ve been very critical of the marketing of Under Armour in regard to Curry. Just yesterday prior to any knowledge of the Pi Day Curry 5 release, which…
Source: Wu-Tang Clan x StockX Charity IPO My first year of college basketball I lived off campus with the most avid fan of Wu-Tang. As a matter of fact he was the first to deliver a printed copy of the lessons which allowed me to begin my journey towards knowledging 120. My roommate was Shaheed…
Source: ADIDAS AND EXTRA BUTTER ANNOUNCE ALPHABOUNCE BEYOND COLORWAY EXCLUSIVE When I think Extra Butter I think, “Sneakerhead, kicks, dope, fresh, limited release, and hype.” Not in a bad way. Extra Butter is simply synonymous for me to shops like Concepts or KITH. It’s an important shop in the sneaker community because like Detroit’s Burn…
As brands begin to build more doors to distribute their product in the US, the international market is seeing even more growth as the battle for the feet of people in Japan and China heats up. ASICS is taking the fight to Nike and adidas with flagship stores that cater to personalization opportunities for…
Lindsey Vonn Source: Most Valuable Pairings Under Armour’s primary issue in gaining ground and moving beyond the 5 Billion dollar threshold has always been their ability to connect. The brand always appears to be a last thought, instead of the first option when preparing to begin a workout routine and buying gear to participate….
Source: Learn more about applying for Head of Global Content & Digital Marketing at NEW BALANCE New Balance is looking for a head of global content and digital marketing. Every brand is creating positions similar to this as they bring more of their sales in house with the establishment of DTC programs and improved e-commerce….
In Nike’s latest film, Kobe Bryant, scientist Bill Nye, sprinter Ge Manqi, gymnast Simone Biles and many more ponder what would happen if the world stopped spinning. Source: By the Numbers: Behind the Scenes of “Choose Go” There is only one store that I’ve found selling the Nike Epic React in Memphis and that’s Finish…
“Until We All Win” shares Serena’s belief that “there is no wrong way to be a woman.” Source: Serena Williams Celebrates the Glorious Diversity of Women in New Nike Film This is a Nike film. This should be every brands’ film. Every brand has a roster of women athletes and short inspiring vignettes should be…
Artist Felipe Pantone has an undeniable passion for his work. This intensity can be felt as he speaks and can be seen in his art, even though he remains hidden. Source: Artist Remains Hidden so His Art Can be Seen The Question no longer sells. My favorite Reebok of all time sits when it releases…
“This is the first time we’re in a position to craft a content-led strategy for commerce the way we want to do it.” Source: Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue – Digiday Digiday is reporting that Highsnobiety will be making e-commerce 30% of its revenue. A few weeks ago…
photo via Jordan Brand It should be noted that as a sneaker site ARCH probably has more relevant articles regarding women’s sportswear than any sneaker site in the world. The reason for this is because I owned a sneaker shop. It was a digital sneaker shop with a physical location for shipping and receiving, but…
I’ve written about Vor as a new footwear company here on the site, but I haven’t had a chance to deliver news that places Vor in a different category than the footwear brands considered to share space with them. The Reinweiss may remind some of kicks from Common Projects or CLAE, but Vor with…
Matt Pauk, Senior Footwear Designer Nike Nike has leveled a full on assault against every brand in footwear. This is both good and bad. The amount of product Nike is releasing requires an abundance of coverage just to keep up with the drops being delivered. This takes away from smaller brands attempting to gain…
Adidas wants to supercharge its basketball business, and it starts at the All-Star Game in Los Angeles. Source: Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles Business Insider is reporting that adidas has plans to make basketball cool again. adidas held the contract for the world’s…
Source: adidas REVEALS MORE DETAIL ON ITS PINNACLE BASKETBALL EXPERIENCE AT 747 WAREHOUSE ST. IN LOS ANGELES adidas is being very careful not to use the words All Star Weekend in their promo for their upcoming hoops extravaganza. The latest update finally makes me pay attention. Up until this point the brand was focused on…
Providing access to education, scholarships, mentorships and more, Jordan Wings strives to help today’s youth become tomorrow’s leaders. Source: Jordan Wings I don’t pretend or act naive that when brands take the time to invest in communities they do so as a marketing incentive. However, as a former educator I really don’t care if a…
Source: PUMA AND AC MILAN ANNOUNCE LONG-TERM PARTNERSHIP As Puma continues to build the narrative behind their soccer boots with new technology and apparel, the brand is preparing for the World Cup and for League play by not only signing countries, but grabbing one of the premier soccer franchises in AC Milan. While this does…
SKX stock looks poised to have an impressive 2018 and makes Skechers one of the best picks in the athletic gear space right now. Source: Skechers USA Inc Is Killing It in Athleisure and Just Getting Started The success of Skechers in the last year has led a major analyst to report that, “it’s a…
Special athlete and collaborator apparel and footwear makeups will be available on nike.com and at select retailers beginning February 15. Source: Nike’s 2018 NBA All-Star Line Up The All Star Releases from Nike are here with a full description for each pair. The info from Nike is detailed. adidas didn’t give a full description via…
While details of the deal were not disclosed, the partnership will help expand Stadium Goods, the streetwear and sneaker resale store and e-commerce site that’s grown quickly over the past two years. Jed Stiller and John McPheters founded StadiumGoods.com and opened its SoHo shop in October 2015. Stiller previously worked in hospitality and was a partner…
Jordan Collectors ask Nike designer Tinker Hatfield everything they’ve ever wanted to know about the Air Jordan 3. Source: Designed by Greatness for Greatness Nike acts like it’s a small company. What do I mean by that? Nike spends the majority of its time trying to drive traffic to its platform. By that definition Nike…
