IMAGES: CARLOS SERRAO STYLING: RUSSELL WESTBROOK To Russell Westbrook, style has never been purely about the way you dress. According to the reigning MVP, style… Source: Russell Westbrook ‘Why Nor?’ Spring 18 Look Book I’m trying to recall if there has been a time where another sports brand allowed one of their athletes to create…
Learn about UA HOVR, our latest shoe cushioning technology. It’s the zero-gravity feel that makes these the best cushioned running shoes you’ve ever put on. Source: UA HOVR | Under Armour I’ve been hearing and seeing HOVR for over a year now. I haven’t had my chance to physically see the shoes so I can’t…
During the new LeBron Watch program, James will wear five special LeBron 15 PEs inspired by classic Nike products. As soon as James steps on the floor in one of those, the shoe will be made available to Nike members via the Nike SNKRS app. Source: LeBron James Wants You to Have Some of his…
A few weeks ago I stated that Under Armour had a unique opportunity for storytelling and I was frustrated that the brand continues to overlook “niche out” in building narratives that will engage a base that hasn’t really looked to UA as an option. It appears that someone in the marketing department heard me…
Jordan Brand unveils the 2018 All-Star Edition uniforms and highlights additional releases at its Future of Flight event in Los Angeles. Source: Here are the 2018 Jordan Brand NBA All-Star Edition Uniforms Nike is beginning to realize that the NBA’s audience is getting older and that to capture the interest the Swoosh can’t be…
Source: adidas Originals Releases Original Is Never Finished | 2018 Film I hate that I come in at the end of a project, or at the launch of it, to give my criticism or praise. Last year adidas was my shining star in marketing and the growth adidas experienced was as much about the…
Source: adidas TO CREATE A PINNACLE BASKETBALL CULTURE EXPERIENCE at 747 WAREHOUSE STREET IN LOS ANGELES Anyone with eyes knows that Nike now owns the NBA. The Swoosh is so dominant in images that other brands have to rely on sneaker sites to deliver information on any basketball style they are releasing. As a matter…
Originally posted on Housakicks Many sneaker sites couldn’t wait to blurt out how Nike was going to trim down the production of Jordan Retros. And yes, the brand did say that it was going to take place but I think we’re misinterpreting the intentions of Nike. I don’t think this means retros will be hard to…
Hitoshi Mimura is a Japanese legend in shoemaking and his detailed “13 Measurements” system of documenting the foot of an athlete has inspired the creation of countless performance footwear for athletes around the world. After working independently over the last few years M. Lab has signed an exclusive arrangement with New Balance. This places…
It’s the first running shoe to feature Nike’s latest foam technology that’s designed to cushion the impact of each stride and offer the energy return needed to stay fresh late in a run. It will be available February 22. Source: Meet the Nike Epic React Flyknit In October of 2017 Nike laid down a…
This call will be webcast live at http://investor.underarmour.com/results.cfm and will be archived and available for replay approximately three hours after the live event. About Under Armour, Inc. Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand’s innovative products are…
The NBA star is helping YouTube bolster its sports programming with more athlete channels. pic via Fortune Source: YouTube Is Teaming With Kevin Durant to Add More Athlete Channels Last year I touted KD’s move to YouTube as having the potential to improve the sell through of his Signature model with Nike. I was wrong….
Around the world there are people whose fearless self-expression and nonconformist attitudes turn heads and set trends. They’re style pioneers, making a statement with their fashion, their art and their words. They are classics. Source: All-Star Line Up Challenges You to Be YOU A strategic alliance can take a mediocre product and give it immediate…
Nike announced today that it has signed its second major wind contract with Avangrid Renewables — this time for 86 megawatts of Texas wind power — positioning the brand to achieve its 2025 target of sourcing 100-percent renewable energy. Source: Nike Takes Steps Toward 100% Renewable Energy in North America During Investor’s Day 2017 Nike…
Source: ADIDAS ALPHABOUNCE INTRODUCES FIRST MAJOR SILHOUETTE UPDATE FOR RUNNING-FIRST TRAINING VERSATILITY WITH BEYOND In November of last year adidas dropped the first video for the “Calling All Creators” campaign. In December a second installation arrived and in both instances I made a point to discuss why the direction of sport appeared to be against…
pic via ABC News Source: No need to worry about Sloane Stephens … yet I recently wrote that Under Armour should not have let Sloane walk. I felt that an endorsement of her was a shot in the right direction in building rapport with a critical audience of growing women athletes, black women. Sloane…
Source: adidas Announces Release Of FUTURECRAFT 4D, Officially Ushering In The Future Of Sport Performance Footwear The Futurecraft is finally ready for launch and my favorite advertising company masquerading as a sportswear company has dropped a notch lower on my list as my favorite. Let me explain… a year ago my excitement was at an…
How one woman went from an everyday exerciser to one race away from being Africa’s first female Olympic skeleton athlete in less than four months. Source: Sleigh, Simidele Adeagbo, Sleigh I have to be honest here… I don’t think this story will go viral or be shared multiple times. I also don’t think that a…
Nike is giving new scrutiny to its digital agencies. Source: Nike’s ‘Reverse Auction’ Review Is a Bad Omen for Agencies This is the perfect article for the sneakerheads who read ARCH. This is an opportunity for me to explain why I’ve been so adamant about building the AHN (ARCH x Housakicks Network) into a sneaker…
Originally posted on Housakicks I was going to write a post about the current market value of the Air Jordan 18 XVIII White Royal, but I stumbled upon a particular detail that changed the course of my post. To understand the current market value of a commodity, one must first study its availability. So my first homework…
Tennis champion Sloane Stephens, long with Under Armour, signs with Nike (Sergei Grits / AP picture) Source: Tennis champion Sloane Stephens, long with Under Armour, signs with Nike I’m beating a dead horse. Just after I wrote my analysis on Under Armour yesterday with a bit of hope although I stated clearly that UA had not…
Originally posted on Housakicks I said a week ago that the Air Foamposite One QS Alternate Galaxy was a sign of things to come. When I say a sign of things to come, I’m referring to scarcity and Nike’s Edit To Amplify campaign. If you’re paying attention at all to the latest Air Force 1 sneakers that have dropped, you’ll definitely…
