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Buried Inside of Merrell Are 5 Trail Sneakers Waiting to be Discovered by Gorpcore and Utilitarian Stylists

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This image above is a concept website page I created for this post based on a concept called City Hiking. I built the splash page to show how Merrell could create a subsite for this category. I browsed their regular site (https://www.merrell.com/) and found 5 styles that could crossover into the utilitarian fashion scene. I…

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Predictions, Why You Should Question Yeezy over Jumpman, and The Top Sold Sneakers in 2021 via arch Data

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In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…

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