The power of having a smaller brand is that responses are typically nimble and nuanced with adjustments reflecting the moment more accurately and honestly than corporations. Filling Pieces is making the critical adjustment in one of the most difficult aspects of sneakers and apparel. They are attempting to become a more sustainable company. This is a complex shift. Utilizing the wrong products can place the company in the crosshairs of sites looking to expose greenwashing.
The Sustainability Report #20 | Filling Pieces Court 683 – ARCH-USA
What Filiberto and the team have taken on is also made more complex due to the lack of discussion around the carbon footprint of shipping footwear. In the video below, they explain that their new 683 line is primarily made in Portugal. This means the brand does have the ability to reduce the carbon footprint of shipping as they are based in Europe, but the brand also has to face potential criticism of still using leather. This short video is an excellent explanation of what they introduced in 2020 (as I covered in the report in the link above), the video shows the reality of trying to transition to sustainability from traditional manufacturing.
Video Description from FP:
Sustainability is undeniably important. With our 683 shoes becoming bestselling styles, we felt it was important to tell the story of why Filling Pieces decided to move into a more responsible direction, and how the 683 line came to life. Featuring founder and creative director Guillaume Philibert, sustainability consultant Max van Bree, and senior designer Martin Sallieres, the mini documentary outlines Filling Pieces’ sustainability vision, as well as what’s next on the road to becoming a more responsible brand.
Video by: Jens Bosman