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Vans Understands What Analysts Don’t, Performance Informs Fashion | Built ROWLEY Strong

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Source: BUILT [ROWLEY] STRONG In recent discussions on the sneaker industry there is a consistent refrain of performance no longer resonating and that brands like Vans or startups like Allbirds are capable of taking market share away from the big three of adidas, Nike and Under Armour/New Balance because they are focused on athletic-casual footwear….

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ASICS Makes a Deep Investment Into Local Japanese Entrepreneurs via ASICS Accelerator Program

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS hasn’t slowed down on their investment into tech to lift the company to new heights. After launching the Accelerator program (linked below)…

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Insider Ties Ep. 162 | Jobs in the Sneaker Industry #1

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  This new aspect of Insider Ties will focus on opportunities to work in the sneaker industry. adidas just updated their available jobs list: https://careers.adidas-group.com/jobs Manager Traffic, Data & Activations – Portland, US Legal Counsel, Global Brands and Trademarks – Portland, US Manager, Digital Planning (LACE) – Portland, US Director Assortment Planning, Sporting Goods, Field…

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The Sustainability Report Ep. 14 | Part 7: The Wet Lab at Bloom Foam – Part 2

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https://algix.com https://bloomfoam.com In the final video in our tour of the algae harvesting company Algix and Bloom Foam, Patrick and Ryan complete our tour of the Wet Lab. This has been one of the most enlightening trips I’ve done. I hope that both sneakerheads and ‘everyday’ consumers become more aware of the options in footwear…

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Where Is Lightstrike? Ultraboost 19 coming with Launch of ‘Feel The Boost’ Campaign

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Sam Handy, VP Design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every…

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