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Where Is Lightstrike? Ultraboost 19 coming with Launch of ‘Feel The Boost’ Campaign

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Sam Handy, VP Design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every…

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Under Armour Announces Second Quarter Earnings And Conference Call Date

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BALTIMORE, July 16, 2019 /PRNewswire/ — Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its second quarter (ended June 30, 2019) on Tuesday, July 30, 2019 at 6:55 a.m. ET. Following the news release, Under Armour management will host a conference call at approximately 8:30 a.m. ET to review results. This call will be webcast live at https://about.underarmour.com/investor-relations/financials and will be archived and available for…

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The Next Investment/Acquisition in the Sneaker Industry Could Be Snap36

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Snap36 specializes in high volume, cost efficient 3D and 360 degree product photography, providing spin photography services & solutions for ecommerce sites. Source: Snap36: 360 Degree Product Photography & 3D Spin Photography Services One of the most exciting things in the sneaker industry this year has been the acquisition of technology companies by both brands…

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The Forgotten Nike Strategy Hidden Inside of “Nike Sport Changes Everything 2019”

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After a historic summer season, Nike is doing more to improve the well-being of communities through play. Source: Nike Sport Changes Everything 2019 There are two things taking place in this post: A reintroduction to Nike’s Key Cities strategy An introduction to Nike’s Sport Changes Everything strategy While the two topics appear to be completely…

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FootFact Has Been Added to One of Germany’s Deutsche Telekom e-Commerce Platform

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Source: UNISEX ADIDAS SNEAKER WHITE After writing the post on Returns and Sneaker Retail: Return Policies Fracture the Business Strategy of Sneaker Retail Information below: FootFact technology has been added as a PlugIn in the online shop of the global corporation Deutsche TelekomFootFact helps in contributing to reduce the CO2 burden on our planet because…

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The Sustainability Report #6 | Mississippi Beaches are Closed and it Reminded Me that Algix & BLOOM Could Change Things

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Source: BLOOM Algae Foam: Explained After being invited to speak at the Footwear Innovation Summit 2019 in Los Angeles, I discovered how little I understood the importance of sustainability and technology in the sneaker industry. Sneakerheads buy more pairs than the average consumer. While this is good for the bank accounts of brands, it’s not…

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