After being invited to speak at the Footwear Innovation Summit 2019 in Los Angeles, I discovered how little I understood the importance of sustainability and technology in the sneaker industry. Sneakerheads buy more pairs than the average consumer. While this is good for the bank accounts of brands, it’s not good for the ecosystem. In…
Overtime has teamed up with Converse to provide fans with a one-of-a-kind basketball experience called Overtime Takeover. Source: Overtime Takeover x Converse give us a glimpse into the future of ball Nigel D’Souza dropped a dope post on an upcoming promotional event featuring Converse collaborating with startup media company Overtime. In this post Nigel delivers…
photo of Ryan Hunt of Algix & Bloom Foam In the picture above is Ryan Hunt of Algix & Bloom Foam. I’m going to work on a visit to their facility because they are located less than 3 hours away from where I live. I’ve been in the sneaker industry for over ten years and…
Last year I explained in detail why I was giving up on the process of creating a new sneaker for ARCH. Developing and making a new shoe for ARCH unlike when I ran Sho-Shot, tends to be more of a vanity project. When I made Sho-Shot basketball shoes I was running Center Court Basketball. The…
This is why Naomi moved from adidas to Nike. When I wrote that ‘long term Osaka would mean more to Nike than Beyonce to adidas’ I had no idea the marketing would begin almost immediately for Nike. As the World Cheered for Beyonce x adidas, Nike Snatched Naomi Osaka away from the Three Stripes While…
Nike is slowly implementing changes to help prevent fakes from being returned to the accounts. The brand is starting to roll out a new box label that features both a QR Code for marketing and an RFID tag to help with supply chain issues. While it will help with theft issues prior to the shoes…
I discovered the brand Maven and their “Never Sold Dope” campaign last week. The concept is dope. As a Black man who is often looked at by kids as either an athlete or dope dealer because I buy a lot of kicks, it’s important that I can wear something that highlights that success doesn’t have…
adidas Originals and Donald Glover officially launch Donald Glover Presents, revealing the fruits of a creative relationship that began in September 2018. Source: Donald Glover and adidas Originals officially launch Donald Glover Presents Childish Gambino isn’t for me, but I did get heavy into the Awaken, My Love album and the song 3005 was everywhere….
Synthesizing Converse’s deep hoops heritage and utilizing the latest in NIKE, Inc., innovation, the all-new shoe releases in May. Source: The Converse All Star Pro BB with Drop-in Nike React midsole When I began to write about marketing I developed a concept and used that concept to discuss Nike’s drop of the Kyrie 4. Why…
UA Teammates Fuel the Next Generation of Entrepreneurs Source: These Teens Mean Business I was in education in various capacities for twenty years. One of the most successful years was at a charter school. The charter allowed me to implement a website development and small business course. Because we only had a semester, and coding…
Unconfirmed reports on Twitter say the reigning WNBA MVP tore her Achilles tendon playing in the EuroLeague title game. (photo Rebekah Welch / The Seattle Times) Source: Storm star Breanna Stewart suffers lower leg injury playing in EuroLeague It feels like I’ve been writing the same posts over and over again. The argument against paying…
adidas Basketball and Marvel announced today that they have joined forces to create a limited-edition ‘Heroes Among Us’ collection led by five new footwear designs. Source: adidas and Marvel Celebrate Basketball’s Mightiest Heroes with New Footwear Collection I was going to write a title that was less of a “check this out” and more of…
Source: Charles Johnson on how PUMA creates a breathing shoe with the help of bacteria – PUMA CATch up In one of the best posts I wrote in 2017 I gave a lot of insight into PUMA and adidas and where I thought the companies could be headed. Two years later I’m taking the time…
Source: The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes I recently wrote a post on adidas’ decision to launch an initiative to feature women’s sports on a streaming media platform: adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports The context of my recent book is…
I follow a lot of brands. If you take the time to browse through the section on this site called Dope S–t I Like: https://arch-usa.com/category/dope-s-t-i-like/ You’ll find that I write about brands other sites don’t really cover. Today I took a moment to drop this post on the brand KangaROOS which I haven’t seen…
adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology. Engineered for the perfect fit, the bra offe Source: ADIDAS LAUNCHES KNITTED BRA TO DELIVER COMFORT AND SUPPORT FOR THE BODY IN MOTION When adidas gets it right, they get it right…
The Air Jordan 1 Retro High OG Phantom is the first High OG to feature Nike’s new size label with the QR Code… or is it? Some pairs have the newest size label from the Swoosh, but others have the traditional size label as well. This can cause a bit of confusion and frustration, but…
The NCAA is a sham and the entire system at the High to Mid Major level is slavery. I didn’t play D-1 High Major basketball. I played JUCO basketball. I will always explain that I was a head basketball coach and as a recruiter and camp coordinator I sent players to schools at every level…
The deal begins this week. Her first official competition in Nike gear will be the WTA Event in Stuttgart, beginning April 22. Source: Tennis Superstar Naomi Osaka Signs with Nike Less than a year removed from the biggest win of her life where she broke down crying and drew an entirely new group of fans…
M.O.M stands for Missed Opportunities in Marketing. I often write about marketing strategies that went awry or missed the mark. It’s easy to armchair quarterback on the work being done in-house and by ad agencies for brands. What’s difficult is actually pulling together a campaign from scratch. In these M.O.Ms I plan to introduce concepts…
The shirt, engineered with a proprietary plated knit, releases April 9 on nike.com. Source: Introducing the Nike Polo So I get a rare opportunity to go inside of a Nike Employee Store last week. I have on a pair of Epic Reacts, Nike jogger pants and a Champion heritage tee. A guy behind me has…
The PRJ Test Run 2.0 arrives designed by a woman out of NB’s new design team team made up of apprentices in their Foundry is an amalgamation of 90’s aesthetic and futuristic design using Fresh Foam. Men’s version pictured above. Source: Test Run – Limited Sneaker Releases – New Balance New Balance has taken the…
