I try to cram as much as possible into this 7 minute episode. First I have to ask everyone to take a minute to buy a copy of my new book, “Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail” on Amazon: https://amzn.to/2H3chRg In this episode I discuss that the entire response…
Source: Darin Hager | From industrial design co-op to founder and Chief Everything Officer at Heyday Footwear Use the source link to click through, but be prepared because the post is long. It’s also one of the most well written posts I’ve seen utlizing the creation story for a brand you probably haven’t heard of….
Today, adidas Running unveils the all-new adidas Ultraboost 19, the most responsive, energy-charged version of the iconic running silhouette to date. Source: ADIDAS RUNNING UNVEILS THE NEW ULTRABOOST 19; THE MOST RESPONSIVE ULTRABOOST EVER I still like BOOST. I’m biased. I wear Epic Reacts in different colors and I ditched BOOST based shoes outside of…
Best Kept Secret features the color red to convey courage and excitement. Not only is New Balance set to shatter industry expectations, but Kawhi Leonard is ready to reveal the league’s “Best Kept Sec Source: KAWHI LEONARD DEBUTS NEW BALANCE ALL-STAR SHOE “Best Kept Secret” New Balance finally drops the Kawhi signature shoe, which feels…
Kawhi Leonard is unapologetically himself. Source: Kawhi Leonard – Changing the Game – New Balance New Balance has officially shifted back into basketball. The shoe they’ve created is named the OMN1S… I can’t pronounce that and that’s not a good thing. adidas recently did the whole, numbers in the name thing and I wasn’t fond…
While their star player was launching a film about the racially motivated shooting in Charleston and discussing the event with the NY Times two weeks ago, Curry was also planning with Under Armour, not an incredible party for All Star weekend, he was planning something more significant; two years in the making. ESPN’s Nick DePaula…
I was packing kicks the other day and one of my peers, Parde, hit me on LinkedIn and said, “Go watch High Flying Bird.” It was cryptic and without any real information, but if Parde (featured in one of my Project + Exec interviews) says go do something, I go do it. Project + Exec…
Source: A whole new way of shopping: PUMA’s unique digital experience launched in Sydney – PUMA CATch up Most of the writing I do here on the site revolves around the U.S. market. I haven’t visited other countries in a while and I definitely need a passport since I’m not military anymore, lol. The beauty…
“Platform A” at Station F, is the world’s largest start-up campus located in Paris. While the ring of the shot fired by Foot Locker resounds around the sneaker industry with the recent investment into start-up GOAT Group, adidas follows Nike and Foot Locker into the waters of the start-up ocean via an incubator styled set…
Source: Athletic Products — PERCH – The leader in Physical+Digital Retail Marketing As I move towards the launch of my book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail, claims that I make in the book have led me on a search to find methods of improving visits to brick and…
It’s time for a revival of window displays, argues CallisonRTKL’s Ignaz Gorischek. Visual merchandising is important SOURCE: https://www.callisonrtkl.com/you-are-here/reviving-lost-art-visual-merchandising/ One of the better managers in a retail setting, Greg Garber, is often writing statements about the problems with sneaker retail. His point of view derives from over twenty years in the business and it would be wise…
The #UAForge96 is back, releasing across three colorways on Feb. 8. Check out the lookbook featuring local creatives from Baltimore and captured by UA Teammate and heralded photographer, Devin Allen: https://undrarmr.co/2Bp0dX1 Source: UA Forge 96 returns for Season II I don’t know who or what has happened at Under Armour in the last few months,…
Source: Foot Locker is investing $100 million in Goat Group to create exclusive customer experiences Nothing can make you feel more right, but more frustrated than an investment that you got right, but not quite… especially when the book you’re releasing in a week is on the topic. I’m in the process of writing a…
Onitsuka Admix Runner is one part trail, one part fashion, one part skate and dad shoe remixed. ASICS treats its international market with more favor than the U.S. and understandably so. When the DOJO pack dropped I was excited, but the shoe has languished on shelves partly because the sales lead at stores honestly didn’t…
www.UNKNWN.com brings a new approach to connect with Jordan fans through a video series called “I AM MICHAEL” to commemorate the release of the #Laney Air Jordan V. This series symbolizes a key moment in Michael Jordan’s young life and his unwavering #perseverance – when he first tried out for his high school varsity basketball team, he didn’t…
Tchernavia Rocker leadership profile at Harley-Davidson. Source: Tchernavia Rocker | Leadership | Harley-Davidson USA Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media…
Source: The colors of the Clyde Court #REFORM, PUMA’s latest basketball shoe, carry a serious message – PUMA CATch up The last few releases of the Puma Clyde Court have taken on serious problems. The shoe above named the #Reform via its colors represent, “Continuing PUMA’s #REFORM campaign, the Clyde Court #REFORM is inspired by our commitment to…
This title is confrontational, partially because I’m formating my book and I have pages that have pictures that have to be adjusted and my cover needs to be trimmed which means that I have to find just the right size before I save it and upload it so that the cover will be approved…
Source: UA Newsroom Someone clicked on this link and immediately expected to see Joel Embiid or Mo Bamba. Someone was thinking that it was an NFL guy to replace the GOAT Tom Brady. I intentionally placed the design team’s drawing in the head of this post because at first glance the tech specs look like…
Dropping at major releases from Nike and Jordan.
I’m in the process of editing a book and my entire soul needed a break. I checked my inbox and what do I see? An e-mail from Amerigo. Put this ish on loop and get your stank face in motion. To celebrate the 25th Anniversary of Wu-Tang’s classic single “C.R.E.A.M.”, Amerigo Gazaway recreates a…
adidas TERREX athletes embrace Hong Kong culture by dyeing their white Zero Dye trail running kit indigo blue Source: adidas TERREX: TRUE COLOURS Imagine buying a shoe that is devoid of color, a Zero Dye, blank slate; not a traditional painted, all white leather, or a bleached fabric, a shoe that was created with the…
