WNBA star Sheryl Swoopes’ was the first woman to get a signature Nike basketball shoe. Her second model returns August 17. Source: The Air Swoopes II Returns According to Forbes, “[T]he WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age…
Source: adidas Partners with Twitter to Live-Stream High School Football Games in New ‘Friday Night Stripes’ Series There has been a push lately by media and the medical field to alter the game of football. CTE is an issue that no one wants to hear about especially in regard to high school athletes. Friday…
Nike currently has a lawsuit pending over problems with workplace diversity and sexism. While many sites and news outlets are focused on how this case will affect the recent resurgence by the brand, I moved to a different discussion based on the recent third party sales I’ve had utilizing the StockX website. Last year I…
The 2018 European Athletics Championships begins August 6. Prescod, the British No.1 in the 100m, is featured in one of three films highlighting medal hopefuls in a series titled Portraits of Speed. Source: Meet Ascending Sprint Star Reece Prescod Last week a president of a sneaker company responded to a comment I made on his…
If you take a moment to browse through my videos on YouTube you’ll notice I have Champion tees in almost every color. I rocked Champion gear in the 90s and I’ve come back to the brand as a new generation has started wearing the apparel and accessories. One of my favorite lines from Wu…
adidas has presented content surrounding their latest new footwear, the POD. I’ve been visiting retailers and while the brand still has a serious issue at the high end with the promotional environment affecting the sale of more expensive shoes (UltraBoost, NMD) , the POD is a good shoe at the right price, but it…
Sarunas for most of us plays Dro getting it in on HBO’s Insecure as the man in the “open” relationship. Under Armour has pegged the 6-8 actor/writer as the host of their latest online show, Home Court. Sarunas played ball at Portland State so the discussion of hoops and lifestyle is a natural fit….
Source: Basketball Shoes Q4 has done the easy part, they made kicks. While most people think that the hardest aspect of creating a sneaker company is designing and getting the product from the assembly to the warehouse, the reality is that’s the fun part. The brand has also made inroads with professional athletes which gives…
Source: @WeGotGame2 :: i c o n . Collection So yesterday I was in the midst of another rant about failed marketing opportunities from established sneaker brands because Reebok launched a Victoria Beckham x Reebok x Shaq pre-order collab. The pack consisted of tee shirts and sweatshirts. The cost of a tee? $140.00 dollars. At…
If you type the words “classic wardrobe” into your browser, chances are that hundreds of articles will pop up telling you exactly what you need to build a foolproof collection of clothing. Source: 5 Simple Ways To Make A White Tee Shirt Look Incredibly Stylish When Reebok signed Victoria Beckham, I thought it was a…
In 2016 New Balance opened a distribution center in the middle of the country. It’s a similar play to how Nike has made Memphis the center of its distribution network. Insider Ties: New Balance opens distribution center in St. Louis In the article above I explained that the moves New Balance and other brands are…
The Official Reebok Store. Shop the newest selection of footwear and apparel, from casual Classics to specialty fitness products. Free shipping for members. Source: Reebok Footwear & Apparel – Be More Human As brands continue to make a push to attract more women sneaker buyers, I’m constantly reminded of the retail market as it…
Clearweather the product of footwear design brothers Josh Brubaker and Brandon Brubaker. We are an independently owned and operated footwear brand from Santa Ana, California. History influences the look and feel of everything we do now and in the future. Please Join us on this Journey. Source: Clearweather Sneakers – Less Corporate, More Independent Typically…
Today I got an e-mail from one of the subscribers to my YouTube channel. It wasn’t the first e-mail I’ve gotten. Over the years one of the main questions online shoppers ask is, “Are these shoes authentic?” I ran one of the biggest online shops on Amazon with perfect feedback at over 600+ feedback and…
ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised…
Source: NEW BALANCE PROGRAM LAUNCHES TO PRESSURE TEST NEW IDEAS IN PERFORMANCE FOOTWEAR I wanted to place a question mark at the end of the title because while New Balance delivered the information about the PRJ 1.0 in a press release about its consumer informed pressure test concept, the marketing and images are purely fashion……
One of the primary problems with the treatment of the WNBA is that the brands have yet to really make a push for creating a story around the players. I thought with Nike taking over the sponsorship of the league from adidas that things would change. We would begin to see signature sneakers and…
photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…
Top brands like Nike, Jordan, Levis, adidas, New Era, Polo Footwear, Timberland, Decibel, Trukfit & more. Your trusted source for the latest streetwear fashion apparel, urban clothing, shoes and a Source: Home One of the most frustrating things in the world for a sneaker shopper is walking into a crowded store and waiting on a…
The above tweet showed up on my timeline this morning. My first response was, “Wait Russell Wilson has a signature shoe and Serena doesn’t?” In the words of every internet meme, “dafuq?” I’ve tried to be as civil as possible on this blog. I really attempt to maintain an above the belt attitude, but Russell…
Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between. Source: PUMA.com | Forever Faster. Last year when Nike did a Flash Sale in the midst of adidas’ ‘takeover’ of the sneaker industry analysts attempted to use it as a sign of…
I’ve written several posts on this continued collaboration between the Gary Vee and K-Swiss. It’s an interesting case study and shows the difficult line a brand has to straddle when utilizing an influencer to generate interest. In this video I discuss that K-Swiss’ goal of being the shoe for the next generations of leaders…
