Apps & e-Commerce | Nike Goes Bilingual and Sole Collector Launches, Again

Chris Burns 4 years ago4 years ago 0

The new Sole Collector app gives users the ultimate price-comparison tool for buying sneakers. Source: The Sole Collector App Is Here Source: Nike.com and the Nike App are Going Bilingual in the United States In my upcoming book: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ my goal is to establish that there are opportunities in a world that is undoubtedly saturated…

Sneaker Resale & Retail in the New Normal: Navigating the Sneaker Industry in a DTC World

Chris Burns 4 years ago10 months ago 0

Sneaker Resale & Retail in the New Normal:

Navigating the Sneaker Industry in a DTC World

Written by Christopher D. Burns, MFA (Founder of arch-usa.com)

Paperback length 174 pages

Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24

Give it a look if you like ebooks: https://amzn.to/2X97PGA

In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.

In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.

Nike Air Max 720 OBJ Desert Ore/Light Bone CK2531-200

Chris Burns 4 years ago4 years ago 0

The latest OBJ 720 arrives in a more mature color and it is a much better version in my opinion. Utilizing the same premium leather and suede construction the shoe still arrives with an additional set of laces and patches for the tongue. The shoe’s vachetta styled color is given some excitement via infrared pull…

Modell’s to Close All Stores After Bankruptcy Filing Continues the Reality of DTC

Chris Burns 4 years ago4 years ago 0

Morris A. Modell opened his first store on Cortlandt Street in Lower Manhattan in 1889. Source: Modell’s Sporting Goods to Close All Stores After Bankruptcy Filing When I began writing the book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail, I floated back and forth on placing “sneaker retail” in the…

Black Friday 2019 and the Reliance on the Nike Wall | In-Store Observation

Chris Burns 4 years ago4 years ago 1

The Air Jordan 1 High OG ‘Black/Red’. dropped on Black Friday and missed its target completely. I headed out early on Black Friday. My goal was to see how difficult it would be to navigate sneaker retail outlets. The results were not surprising as I told a number of store managers prior to Black Friday…

5 Reasons Jimmy Jazz Has Adapted Successfully to DTC Growth by Brands

Chris Burns 4 years ago4 years ago 0

What is Fresh Selects? Fresh Selects is a new rewards program established by Jimmy Jazz. The rewards program was created for Jimmy Jazz store and online customers. With Fresh Selects, members have the Source: Fresh Selects Rewards Program | Jimmy Jazz Almost a year ago I visited Jimmy Jazz’s Harlem Store and I walked away…

Nike Live Launches in Key Cities of Long Beach and Tokyo Signaling the Trend of Small & Fast for Big Brands

Chris Burns 5 years ago5 years ago 0

Digital speed and personal service combine to create locally-relevant shopping experiences at the forefront of cross-channel retail. Source: Nike Live Launches in Long Beach and Tokyo Let’s take a visit to 2017. Nike’s stock share price was in the dumps, adidas was killing it in marketing and product, and Champion gear was being rocked like…

Footaction Makes an Adjustment To Counter DTC by Sneaker Brands

Chris Burns 5 years ago5 years ago 0

Shop our wide selection of Calvin Klein at Footaction. In 2017 I began using the term “Nike Wall” to discuss the DTC play by Nike in relation to the closing of smaller stores that had ‘urban’ accounts with the brand. I began this discussion in 2015 and I continued to look at it closely up…

5 Reasons Why NIKE’s Fiscal 2019 4th Quarter and Full Year Results Should Inspire Startups

Chris Burns 5 years ago5 years ago 0

BEAVERTON, Ore., June 27, 2019 – NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. Source: NIKE, Inc. Reports Fiscal 2019 Fourth Quarter and Full Year Results Nike is a 50 year old company. Typically old companies move sluggishly and don’t adjust and adapt…

Nike Stock at the Lowest Since Resurgence

Chris Burns 5 years ago5 years ago 0

Nike’s innovation and introduction of new tech in performance and lifestyle led to a huge resurgence that began in 2017 at the time of their Investor’s Day in October. This is well known among anyone who has been following the company for any amount of time during the push towards DTC. Today the uncertainty around…

New Balance’s The TRACK at Boston Landing Confirms that DTC Will Involve Media and Sports

Chris Burns 5 years ago5 years ago 1

Source: The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes I recently wrote a post on adidas’ decision to launch an initiative to feature women’s sports on a streaming media platform: adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports The context of my recent book is…

Nike’s Continued Investment in the CDO Confirms a Concern for StockX and GOAT

Chris Burns 5 years ago5 years ago 1

Nike’s anti-theft buckle is different from all previous sneaker anti-theft buckles. This time, Nike’s anti-theft buckle contains RFID tags and uses RFID technology. Source and pic via: https://www.nfctagfactory.com/news/Nike-will-introduce-RFID-as-a-new-means-of-after-sales-counterfeit-detection.html If you haven’t picked up a copy of my book I have signed copies available on the site. You can use the link below: Nike’s Consumer Direct…

Performance Isn’t Dead | How DTC Helps Brands Control the Narrative & PUMA’s New Retail

Chris Burns 5 years ago5 years ago 0

Source: A whole new way of shopping: PUMA’s unique digital experience launched in Sydney – PUMA CATch up Most of the writing I do here on the site revolves around the U.S. market. I haven’t visited other countries in a while and I definitely need a passport since I’m not military anymore, lol. The beauty…

PERCH x Boutique Formats | Countering DTC at Brick & Mortar

Chris Burns 5 years ago5 years ago 0

Source: Athletic Products — PERCH – The leader in Physical+Digital Retail Marketing As I move towards the launch of my book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail, claims that I make in the book have led me on a search to find methods of improving visits to brick and…

7 Days No Nike | PS821 – Can Luxury Sportswear Gain Access Into a Growing Division?

Chris Burns 5 years ago5 years ago 0

PS821 is an independent footwear brand founded on the belief that exclusivity should be inclusive and that individuality and authenticity lie at the heart and “sole” of style. 7 Days No Nike is not a shot at the Swoosh. After Nike’s latest quarterly report it’s clear the company has command of the entire sneaker industry. What…

7 Days No Nike | It’s Obvious (OB/VS) that Objective Virtues is Working Hard to Disrupt The Adventure Shoe Industry

Chris Burns 5 years ago5 years ago 0

Visit the post for more. Source: _Shop Men 7 Days No Nike is not a shot at the Swoosh. After Nike’s latest quarterly report it’s clear the company has command of the entire sneaker industry. What is also evident is the brand is intent on dominating the news cycle on sneaker sites via the constant stream…

Under Armour To Host Investor Day On December 12, 2018 Almost 1 Year After Nike’s Monumental Investor’s Day

Chris Burns 5 years ago5 years ago 0

BALTIMORE , Dec. 3, 2018 /PRNewswire/ — Under Armour, Inc. (NYSE: UAA, UA) today announced that it will hold an investor meeting on Wednesday, Dec. 12, 2018 . At the event, Chairman & Chief Executive Officer Kevin Plank , President & Chief Operating Officer Patrik Frisk , Chief Financial Officer Source: Under Armour To Host…

Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail

Chris Burns 5 years ago5 years ago 0

My new book is now available in both Paperback and Kindle. Here is the link for Paperback: https://amzn.to/2XafN24 Give it a look if you like ebooks: https://amzn.to/2X97PGA Source: In 2017 Nike held an Investor’s Day. That event changed the way the sneaker business operated with an official introduction to a strategy that I had…

How Will Nike’s New House of Innovation in Shanghai Translate Into the North American Market?

Chris Burns 6 years ago6 years ago 0

At Nike Shanghai 001, the digitally-enabled innovation, design and personalized service is unlike any other Nike retail experience. Source: Five Facts to Know About Nike’s New House of Innovation in Shanghai I wanted to name this article, “How will Nike’s House of Innovation translate into the closure of more Nike accounts in North American Cities?”…

Nike Inc. Q1 FY2019 Report | Important Transcribed Notes From Conference Call

Chris Burns 6 years ago6 years ago 0

(My thoughts are placed in the parenthesis) Nike’s unrivaled scale allows for over indexing, while delivering expanded profitability. CDO is redefining shareholder value. Nike Inc increased 10% due to acceleration in North America Nike Direct grew 12% and Nike Digital grew 34% Digital outpaced all channels. Tax rate 14% As of August inventory is flat….

How Will Nike’s CDO Growth Shape StockX, GOAT and eBay? Part 1

Chris Burns 6 years ago6 years ago 0

Nike currently has a lawsuit pending over problems with workplace diversity and sexism. While many sites and news outlets are focused on how this case will affect the recent resurgence by the brand, I moved to a different discussion based on the recent third party sales I’ve had utilizing the StockX website. Last year I…

Nike’s ‘Future Series’ for Young Athletes Reminds Me of Super Heroic and That’s Not Good

Chris Burns 6 years ago6 years ago 0

Nike movement specialists worked with kids to understand their unique biomechanics. Those insights led to the Nike Future Speed running shoe and Nike Future Flight basketball shoe, available July 1 on nike.com. Source: Nike’s Future Series Rethinks Sneaker Innovation for Young Athletes Nike has such an endless amount of capital they can attempt a number…