Will Nike Basketball Improve in 2017?

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I’m starting this off with a statement from NPD’s Matt Powell. Why? Because he’s the OG of Sneakernomics and his data influences a lot of my research when I write something business related on the site. The only time it doesn’t completely influence my research is when I decide to break ranks and argue against…

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When Nike Wins, Who Loses? Part 1

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Yesterday Nike held it’s Fiscal Year 1Q 2017 conference call and report and as I’ve been discussing for a few years when I began seeing the disappearance of mom and pop accounts, they pushed off the worst year on the stock market they’ve ever had by leaning heavily on their path to DTC. Their conference…

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Shorting Nike Stock and President Elect Trump

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Fears surrounding sales of its famed basketball sneakers has weighed in Nike (NKE) in 2016. Next week, the iconic sports apparel company will unveil fiscal second quarter financial results, and analysts will be looking closely for signs that Nike continued to lose share to rivals Under Armour (UA) and Adidas (ADDYY).Last week, Barron’s cautioned investors…

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