An analysis of website traffic can help with discussions on DTC and brand health. I’ve chosen sneaker industry websites, brands and retailers, with two exceptions. StockX and Stadium Goods are included in this breakdown to show how Nike is the tide that lifts all boats. The other brand website growth speaks towards the in-store observation…
In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. Source: CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL ComplexCon is now the measuring stick for hype culture in a physical form. With COVID-19 disrupting…
Crossover Culture Source: Crossover Culture – Kicks for the crossover culture. I’m about to be repetitious in discussing basketball in the U.S.A. and the difficult aspect of building a bridge to the consumer in a shrinking market. I’ve discussed my own basketball shoe company Sho-Shot on different occasions. I bring it up because it’s critical…
From the Innovation Department at Deckers, the K-ST 21 is a Major Evolution in Sneakers, Integrating New Carbon Bow Technology™ Suspension System for More Efficient and Enjoyable Motion Source: Meet the Future of Sneakers: The Deckers X Lab K-ST 21 I received a press release for the new K-ST 21. For the first time in…
Source: Cole Haan Overtake and Outpace My household owns a combined 20+ pair of Cole Haan… many of them no longer see the light of day. When I was teaching and doing guest lectures I dressed in more fashion centered apparel. Over the last 5 years my Lunargrands and Grand.Os shoes saw less time on-foot….
I’ve made a number of predictions on this channel and being correct isn’t often a good thing. This is not a prediction, but it’s a hypothesis. The goal is to engage in dialogue about what is happening within sneaker retail. This isn’t a case of something only taking place at one chain. I’ve begun going…
“We, as African-Americans, are the trendsetters … There would be no Nike and none of these brands if it wasn’t for us setting the trends… How is it possible that in most major cities in America, there is no African-American retailer that has a Nike account? How is that possible?” Source: Kickin’ Facts | Black…
Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…
San Diego Blessed Track Team headed to AAU Nationals (2014) wearing the ARCH Pitt yellows I took a lot of minutes trying to figure out the title of this post. This is not going to be easy to read, and it goes against my decision to look solely at how Nike, adidas and Under Armour…
Four important sneaker industry stories: 1:13 ASICS decreases their carbon emissions 27,9% of every pair of shoes made: https://corp.asics.com/en/press/article/2020-05-25-1 3:25 adidas utilize art in the upcoming release of their new futbol/soccer boots. The Uniforia collection is, “Revealing striking new colour designs across our Predator , Nemeziz , Copa and X franchises with the release of…
On March 15th when I knew I would be shutting down to quarantine and I would be losing my primary source of income, I created a post on LinkedIn where I shared my plan of action. Before the crisis I had begun work on a white paper for a company reemerging from bankruptcy. I was…
Buy and sell authentic adidas shoes on StockX including the adidas Yeezy Boost 350 V2 Cinder and thousands of other sneakers with price data and release dates. Source: adidas Yeezy Boost 350 V2 Cinder Resellers are despised. They snatch up product before regular people can grab a pair for themselves. They use bots, connections with…
Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale…
I was approached about my thoughts on Ivy Park x adidas. I’ve been inboxed and written a number of times, but I left the topic alone because I knew early what this release would be. In the conversation below, that took place long before this week’s drop you can read my early thoughts when asked…
The second-year player caps a year full of exciting new talent joining the Jordan Brand. Source: Jordan Brand Luka Dončić Luka has been rocking a variety of kicks this season and ESPN has been covering his sneaker free agency in detail. It makes sense as Luka is another player in a long line of great…
Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…
City Gear, a retailer of premium athletic footwear, apparel and accessories. Source: City Gear to lay off 51 in Shelby County – The Daily Memphian In a report by Elle Perry of the Daily Memphian news outlet: City Gear LLC plans a permanent layoff of 51 workers in Shelby County, effective Feb. 2. The Memphis-based…
Honoring its ongoing ambition to elevate creators worldwide, adidas presents Campus 80s MakerLab , the next chapter of the brand’s collaborative-creation platform that unleashes unlimited possibilitie Source: adidas MakerLab propels emerging designers to bring limited-edition Campus 80s Into the Global Marketplace When Josh Luber started StockX the immediate idea behind the company was to truly…
Footlocker’s Greenhouse is an incubator that will provide an introduction to small brands and artists who are looking to reach people interested in supporting indie fashion labels that won’t be covered on the major sneaker and streetwear websites. The problem is the App launched on September 17th, 2019 with the founder of PSNY which isn’t…
Merchandising and marketing is no longer a retail aspect that takes place only in brick and mortar. When a store begins to analyze the strengths and weaknesses of a product or a brand, traditionally they had the help of the brand through wall art or displays. Kid’s Footlocker is in the unique position of…
Source: Find us on 609 Fifth Avenue, New York City! – PUMA CATch up This space won’t make any money. I wanted to get this out of the way. With the costs of commercial leasing in New York, PUMA probably can’t generate enough in sales to turn a profit, but this space isn’t about profit….
Sam Handy, VP Design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every…
