Source: StephIQ Alright, before you begin browsing and looking everywhere for C2UA, I made it up. I tend to do this with brands when I’m discussing something that the brand has failed to give a name to. Before Nike developed CDO (Consumer Direct Offense) I described it using the generic DTC title which began showing…
In an article I wrote last year I explained that Foot Locker Inc. has an advantage that if they began to capitalize on could reap rewards immediately. Foot Locker’s 28% Stock Drop: Wrong Info & How to Stop the Bleeding? In this post I stated that private labels by the chain could offset the DTC…
I’ve seen the new District Manager for Finish Line in the store more than three times this week at the Memphis Wolfchase location. I think he’s a smart guy, but Finish Line has no idea of what it’s up against in Memphis and that lack of understanding is what has closed several locations here in…
Adidas wants to supercharge its basketball business, and it starts at the All-Star Game in Los Angeles. Source: Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles Business Insider is reporting that adidas has plans to make basketball cool again. adidas held the contract for the world’s…
Jordan Brand unveils the 2018 All-Star Edition uniforms and highlights additional releases at its Future of Flight event in Los Angeles. Source: Here are the 2018 Jordan Brand NBA All-Star Edition Uniforms Nike is beginning to realize that the NBA’s audience is getting older and that to capture the interest the Swoosh can’t be…
Originally posted on Housakicks Chris from ARCH and I have been talking a lot about how Nike Basketball is “Dead”; what we are basically saying is that signature shoes are just not selling well anymore. Chris made a very good observation about the young teenagers of this day and age; talking about them, Chris said, these…
So I set out to write something about the Westbrook Zero.1 and I made the mistake of going to check and see if Jordan Brand created an accompanying video for their Nike News post about the latest signature model from Jordan Brand. To check up on the video I went to YouTube which is quite…
Originally posted on Housakicks I wrote a post this past summer asserting that sneaker consignment stores had found themselves in a very precarious place, see link below. And this is just a continuation of what I said in the month of June. People don’t realize that big corporations and brands actually hire psychologists to work for…
Source: Under Armour Reports Third Quarter Results (NYSE:UAA) The long road back to growth is beginning for Under Armour. During the conference call the team mentioned a number of things that haven’t been heard at any report in the history of the brand, they failed. The quote below from WSJ’s Sara Germano @germanotes “Under Armour’s -5% 3Q…
Learn the history and origins of the Air Jordan collection. Discover the story behind the iconic shoes and find original, retro and unreleased colorways. Source: Air Jordan Collection: Retro & New Editions. Jordan.com Last year when in November I discovered that Jordan Brand had launched a blog. I thought it was really important. This is…
The #Curry4 “More Rings” Championship Pack drops Tuesday at 10AM EST. I hate the “What are those?” pointing and laughing that happens with stupid sneakerheads. When UA dropped the Curry Lows that were labeled “Dad” shoes, and joked on by Jimmy Kimmel and the entire internet, honestly it didn’t make any damn sense. What did…
Ewing Athletics is obviously one of the brands that I admire. Reentering the sneaker market at a time where fanboys Stan ridiculously hard for adidas and Nike, making a splash is hard. The brand has begun a solid DTC push and releasing a shoe that captures the second phase of Patrick Ewing’s career has…
This holiday season, Jordan Brand continues to celebrate the 20-year-anniversary of the XIII and explores new colorways, materials and make-ups of the Air Jordan I, VI and XII. Source: Jordan Brand Unveils Select Retro Styles for The Holiday Season As you know the Should You Buy To Flip? Series has been on extended vacay. Flipping…
Every sneakerblog and major news outlet is either tweeting or retweeting the information shared by Sportswear analyst Matt Powell. Today the NPD Group released data that stated, “Adidas has overtaken Jordan as the #2 brand in U.S. sport footwear. This is an achievement I never thought I would see in my lifetime.” – Matt Powell…
Originally posted on Housakicks Adidas has definitely mastered the art of connecting with the current breed of collectors. There is nothing new under the sun, somehow many of the mainstream media websites think they understand something guys who actually live and breathe the sneaker game don’t understand. Jordan Retros have always sat on shelves; as a matter of…
Source: Amid weak results and sliding stock, Finish Line adopts anti-takeover plan | 2017-08-28 | Indianapolis Business Journal | IBJ.com Earlier this year I wrote an article analyzing Finish Line as it related to the success of Foot Locker. As everyone watching sneaker retail knows right now Foot Locker’s success has also taken a dramatic…
Sneaker retailers are facing a perfect storm. (pic via BI from Bennett Raglin/AP) Source: Amazon is about to claim a new victim in the retail apocalypse – Business Insider The source article fails to cover a few points I recently made in my analysis of the Foot Locker stock plunge: Foot Locker’s Stock Plunge, How…
Unlike many platforms that only report I take the time to dig into a deeper analysis of e-commerce and retail. My thoughts on the storytelling of Foot Locker and how this has helped the company to create a stronger in-store experience have always been steady and present. Insider Ties: Why Foot Locker Is Still Killing…
Source: Foot Locker’s stock plunge drags Under Armour and Nike down with it – MarketWatch Last year I was extremely high on Foot Locker and their stock as well as their ability to cope with the growing push of DTC by Nike and the shifting loyalty of buyers to adidas. I discussed that here: Insider…
Morgan Stanley upgraded Foot Locker to overweight from underweight in expectation the shoe retailer has an edge over Amazon.com in the high-end market. pic Luke Sharrett | Bloomberg | Getty Images Source: Foot Locker can beat back Amazon, Morgan Stanley says; upgrades stock In the source article on CNBC analysts are upgrading FTL stock based…
Source: “Pastels” Pack | ASICS Tiger United States Over the last year ASICS has resurfaced as a brand that is definitely beginning to follow the adidas handbook on marketing. Nike was originally the company that made athletics, footwear and marketing synonymous, but in the last year the brand has not done a great job with…
Foot Locker blamed delayed income tax returns for sluggish sales early in Q1 that weren’t made up later in the quarter and reported results that missed forecasts.Estimates: EPS virtually unchanged at $1.38, with revenue edging up 1.4% to $2.015 billion.Results: EPS of $1.36 on revenue of $2. Source: Foot Locker Stock Plunges As Q1 Earnings,…
