In the past I’ve attempted to keep up with the mainstream sneaker outlets by sharing my top 20 or 40 sneakers of the year. I based this on a section of the site I listed as Dope S–t I Like. This made for what I think was the most engaging and interesting list in the…
In part one of this series, I discuss the three signature sneakers currently in the WNBA: Breanna Stewart has the Puma Stewie Sabrina Ionescu has the Nike Sabrina Elena Delle Donne has the Nike Air Deldon I took the time to give stats on the racial breakdown of the leagues and eventually landed on the…
Inaugural Collection Revealed at the CLOT SS24 Fashion Show during Shanghai Fashion Week adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen ma Source: adidas Originals and Edison Chen Announce Global Partnership There are still CLOT x Jordan Brand products sitting in Nike’s retail stores. Many of them…
Jordan Brand is highlighting the holiday drops for 2023. Over the last month the most prominent sneaker in the collection has begun to show up on influencer YouTube channels and on sneaker media platforms. This hints at considerable issues with the grey market for Nike and is reinforced by considerable instances of how shrinkage is…
Samba Shoes | adidas US Conversion, in math and life, is difficult. In marketing it might be the hardest aspect of growing a business. In sportswear, a conversion happens throughout several points of engagement with a potential consumer. There is the moment of introduction, there is an attempt to reinforce and then a brand has…
100% Authentic, brand new in the original box pair of the Gel-Lyte
The Gel-Lyte™ model is crafted with a clean vamp that makes up the majority of the shoe’s upper . The outsole is a molded color AHAR sponge sole with a TPU heel protector and rear foot GEL®.
Price: 90.00
NXE Lo features a 3d molded footbed for air circulation, and rubber pods in the sole to offer maximum traction, Nubuck and suede accent the flexible stretchy uppers. Nature X – Clarks® Shoes Official Site (clarksusa.com) A little over a year ago Clarks rolled out their NatureX One. My immediate response was “On Running…
The Nike Ultrafly is the first product from a new Nike and Vibram partnership, bringing Vibram’s leading technology and exclusive sole design to Nike’s trail footwear offering. The Nike Ultrafly: Speed and Grip for Trail Racing — NIKE, Inc. One of the major advantages many outdoor brands have had is the partnership with Vibram. The…
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit Future 50 Cranks Up the Preseason Heat (underarmour.com) Marketing and branding are often confused for understandable reasons. The process of advertising to…
The unfortunate state of sneaker media on every social platform is every site, every influencer knows that Nike and Jordan Brand drive the dialogue. Sneaker culture was once about finding something a lot of people weren’t rocking and styling it with different shoelaces to give the appearance of having more kicks than you really owned….
Nuance: a subtle difference in or shade of meaning, expression, or sound. Right now, sneaker culture is up in arms and screaming “I told you so” about adidas‘ recent announcement that unsold Yeezy sneakers will weigh on the brand’s 2023 revenue. The inventory will be an ongoing problem for adidas but does not carry…
Source: Discover How the New adidas DEI Strategy Enables the Core Value of Respect in the Workplace | adidas GamePlan A adidas had a difficult 2022, but they began building out a DEI strategy that is discussed in detail on their GamePlan A site. Use the link above to read about their plans for being…
You are welcome here. Nature is infinitely diverse and so are we. We ARE nature. unlikelyhikers@gmail.com Unlikely Hikers is a diverse, anti-racist, body-liberating outdoor community. The Merrell collab includes: Wide widths and hard to find sizes such as women’s 13 and men’s 16 Plus size lumbar pack and sling Shirts up to size 6X Source:…
We focus on helping athletes achieve their personal best. If you love sports, you’ll love working at DICK’S Sporting Goods. Source: We Believe in the Power of Sports | Learn About Working at DICK’S Sporting Goods Jobs of Interest Now available (JOIN) is a joint program to educate sneaker culture, students and employees in the marketplace, of…
Nina Chanel Abney’s undefinable style steers the Air Jordan 2 into a bold new lane. Maintaining the sleek look of the ’86 icon, this version harnesses Abney’s artistic sensibility to make a powerful statement. The rich mixture of textures on the upper is highlighted by artisan detailing, a new perf pattern and flashes of…
adidas’ latest campaign asks the question “What is your why?” Amidst all of the dialogue around Jerry Lorenzo not being a part of the strategy, I stated that performance-based brands fell into the trap of relying solely on entertainers and influencers to drive the story. This has led to adidas’ issues with Yeezy and…
adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program Source: adidas Cultivate & B.L.O.O.M. Program Elevates Black and Latinx Entrepreneurs to Accelerate Their Growth & Impact There is an uncomfortable reality of sharing empowering and…
Building on the design language of NMD S1, adidas Originals and Humanrace™ unveil NMD S1 RYAT, a boot that empowers wearers to walk their own path and stems from Pharrell Williams’ Source: adidas Originals and Pharrell Williams’ Humanrace™ Unveil NMD S1 RYAT Black: the Latest Colorway of the Hiking-inspired Boot adidas is dealing with…
Source: NEW BALANCE UNVEILS THE NEW TWO WXY V3 HIGH PERFORMANCE BASKETBALL SHOE TWO WXY V3, the third iteration remains under the FuelCell platform and is packed with design and tech built for the position-less player. The first colorway of the TWO WXY v3, called Cerebral, will be available at New Balance retail stores, www.newbalance.com and select retailers…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
StockX has been the fastest growing sneaker resale platform created. The company launched with influencers and the “Now You Know” ads featuring Wale and YouTubers like Foamer Simpson to gain credibility with the sneaker community. They then landed in a Super Bowl ad with Rocket Mortgage. Following those marketing strategies up, the platform rolled out…
