Company sets industry pace with runner obsession and performance focus In 2018 I wrote a post Why People Should Stop Saying Performance Is ‘Soft or Slow’ – ARCH-USA In that post, if you click through and read it, you’ll notice I was extremely frustrated with the thought leaders in sneakers who were garnering considerable coverage…
Zalando acquires majority stake in Highsnobiety, bringing together content and commerce at Zalando Corporate, Current information about Zalando SE Source: Zalando acquires majority stake in Highsnobiety, bringing together content and commerce In April, Hypebeast announced that they were acquiring SPAC Iron Spark I to IPO on Nasdaq: Two Important Sneaker Events Announced: SoleSavy Launches SS4…
K-Swiss x Bricks & Wood (bricksandwood.us) First, I’m writing this post only 24 hours after the collaboration rolled out on the Bricks & Wood website. I did a similar post after the New Balance collaboration with Bricks & Wood: Bricks & Wood Creates a Dope Campaign with New Balance with Jungle To Jungle | A…
Die exklusive Collab von Hikmet Sugoer und eBay Source: SONRA Sonra (a brand owned by Hikmet Sugoer) doesn’t make enough shoes to counter the losses eBay has encountered due to the growth of StockX, GOAT and Grailed. However, eBay has the customer base to begin recapturing revenue via a private label strategy. Last year in…
Source: Vans BMX x Angie Marino The design elements and color options fit like a BMX bike on a dirt trail. It looks exactly how it should. Angie Marino has been riding since she was 15. This has earned her an opportunity to collaborate with her favorite brand. It’s one of the rare collaborative efforts…
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…
HY ROSARIO discusses the Anacapa and Hiking Footwear I developed a ‘not-so’ new concept marketing strategy a few years ago: Niche-Out Marketing & E.N.D.E.A.R.S© The D and E in the strategy are for Designers and Education. The reason I created the concept was to hopefully hit brands since I was having a difficult time garnering…
Nike gives you plenty of opportunities to help fight climate change through your shopping choices. Source: How Nike Helps You Help the Planet There isn’t any secret that resale is getting more difficult to do. The Golden Goose isn’t done laying eggs, but the multitude of issues potential resellers face in a post-Covid environment are…
Above is Rachel Cargle entrepreneur, author and philanthropic innovator. The Founder and CEO of The Loveland Group – an umbrella company which houses a collection of social ventures – The Great Unlearn – a self-paced, donation based learning community, The Great Unlearn for Young Learners – an online learning space for young folks launching in 2022, and Elizabeth’s bookshop…
Source: UA Newsroom In 2019 I celebrated the hiring of Tchernavia Rocker at Under Armour in the following post: Tchernavia Rocker Joins Under Armour at a Symbolic Time | Project + Exec – ARCH-USA I’m sharing a post written by Rocker in the source link because Under Armour, who I have to always reiterate isn’t…
Timberland launched a project called From The Root in honor of Black History Month. Entirely envisioned and produced by Black creatives… led by Black owned/women-led advertising shop CHÉ Creative, and brought to life in collaboration with Director Dalia Dias, Executive Producer DAPS from CR8TIVE ROW, Author and Narrator Jahleel Coleman of 13th & Create, and Wardrobe Stylist AmiraaVee. Creatively,…
Diadora presents EQUIPE ATOMO, the first technical performance running shoe made in Italy in the last 30 years. Light and reactive, the Equipe Atomo will be appreciated by runners looking for a responsive and smooth ride to get the most out of every step of their run. It has been developed, engineered, and produced in…
Originally posted on November 15th, 2021 – Source: All City Just Don x Foot Locker A few weeks ago I did a video on Foot Locker’s LCKR and Footaction’s Op Ed private label: Foot Locker’s Private Label Push Lacks Precision | Op-Ed Gallerie and LCKR Apparel In that video, I discussed that the roll out…
Kick it like Beckham! Just before Christmas last year we have signed our partnership with Romeo Beckham. The 19-year-old will be wearing our PUMA FUTURE Z 1.2 football boots. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of…
Food Fight celebrates all of Saucony’s greatest food inspired Originals, all mashed into one. Like that epic middle school food fight you won’t soon for Source: Shadow 6000 Food Fight At the start of the year, I wrote a post stating Saucony seemed to be standing in quicksand. I proposed the brand’s chase after youth…
The most trusted legit check service in the game. Our experts will give you a detailed review on why they are legit or fake ASAP. Rest assured, we got you. Source: Suede One I was inboxed and asked if I had a vendetta against eBay because I’ve been consistently writing about the platform in comparison…
Originals Sport Pack Collection – – Clarks® Shoes Official Site (clarksusa.com) A few months ago Ronnie Fieg dropped a collection with Clarks. I hadn’t heard of the models before Fieg delivered his version of the shoes, but I also avoided Instagram and relied heavily on brand websites to discover information. Brands are notorious for relying…
I’ve been writing a post about eBay’s push to regain sellers. The first post can be found here: The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul – ARCH-USA The second post is in video format and can be found here: The Inherent Issue with eBay’s Big Push to Recapture Its Sneaker…
I wrote an article, The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul, as a response to the marketing taking place by the e-Commerce giant. They have enlisted sneaker influencers big and small in North America and in other countries to recapture the share of the market that StockX has taken over…
Source: eBay Celebrates its Sneakerhead Community by Releasing a Collection of the Greatest Kicks Never Sold I ran across a smart paid promotion with Jazerai Allen-Lord for eBay’s Inside Drop Campaign: https://www.instagram.com/reel/CT5N3tuF64k/?utm_medium=copy_link The reason this is smart, is because instead of simply using influencers to sell eBay as “cool”, influencers who don’t really sell sneakers,…
Anthony Joshua has teamed up with his cousin and rising star musician, Maulo, to create the ultimate fight night song. Source: Anthony Joshua Uses Music to Mentally Prepare I’ve been overlooking the work at UA lately. The company has ramped up ad spend and marketing is showing up in a variety of places. The work…
pic via Bodega Source: In Conversation w/ Kacey Lynch of Bricks & Wood I’ve been a fan of Bodega for a very long time. As one of the indie sneaker boutiques I see doing a variety of projects to inform and engage their fans, I often use them as an example of what larger retailers…
