After a historic summer season, Nike is doing more to improve the well-being of communities through play. Source: Nike Sport Changes Everything 2019 There are two things taking place in this post: A reintroduction to Nike’s Key Cities strategy An introduction to Nike’s Sport Changes Everything strategy While the two topics appear to be completely…
Source: KAWHI LEONARD OMN1S AND 997 SPORT PACK NOW AVAILABLE FOR PURCHASE New Balance’s silent assassin currently has a 3-2 lead over the 76ers. If things playout the way I think they will, he will encounter Nike’s super soldier Giannis Antetokounmpo (bet money that’s the last time that name shows up in this post), in…
Read the article on Penny: https://arch-usa.com/penny-hardaway-i… The University of Memphis Basketball team is celebrating senior night 2019 vs Tulsa. The game will be played in the Fed Ex Forum, but for Nike the game began earlier this week with information that a Quickstrike version of the Memphis Tiger Foams would be made available only in…
pic above from the manga ‘The Greatest Race” avaialble from New Balance How many more “+” signs do I need to drop in a title? Highsnobiety is one of the best lifestyle blogs in the business. It’s only natural that when a brand not considered by many to be a lifestyle option (except for those…
Nike Dubai opens its doors in the Dubai Mall, Nike Milan hosts a photo exhibition dedicated to the almighty Air Max Plus, customization of the AF1 hits full steam and opportunities to get active abound. Source: This Month: Check Out Nike Dubai, A Tribute to the TN and More It isn’t reasonable to ask a…
The Fenom Effect launches November 9 and features Abby Wambach, Chloe Kim and Maya Moore — all athletes who spark change on and off the field of play. Source: Nike Releases New Podcast Highlighting Brilliant Female Athletes I could easily make this post about the lack of WNBA ads throughout the year from Nike. I…
Source: Jimmy Jazz online at http://jimmyjazz.com The Consumer Direct Offense by Nike has created a situation where retail outlets are going to have to create a customer experience that rivals Nike’s own doors. This is difficult as a brand knows exactly what its customer desires in a visit to a physical location. When Nike established…
WNBA star Sheryl Swoopes’ was the first woman to get a signature Nike basketball shoe. Her second model returns August 17. Source: The Air Swoopes II Returns According to Forbes, “[T]he WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age…
Releasing 4 days before 3-26, this version of the 270 comes in white with pops of light blue.As a nod to the celebration of Air Max Day by Nike, the insole is lined with all of the logos from the Air Max legacy.
Source: Expansion set in Missouri to keep up with Nike Air demand – Plastics News (pic Nike Air Manufacturing Innovation Plastics News is sharing information about an expansion taking place in St. Charles at Nike’s “Air Manufacturing Innovation Facility”. This is important for a number of reasons. It’s the second update of a facility in…
Originally posted on Housakicks Last year during one of my conversations with my business partner Chris from ARCH, I told him I was surprised that Nike hadn’t given Paul Georges a signature shoe and Chris responded, Not Everyone can have their own signature shoes, Nike just doesn’t operate like that And I marveled a few days…
Originally posted on Housakicks Evidences of Nike’s Edit To Amplify campaign continue to pile up as the brand keeps foreshadowing the sneakers on its 2018 release calendar. Last week, we were told about the return of another all time sneaker heads favorite- the Air Jordan 11 Concord, which to me is not surprising at all. Nike is doing exactly…
Many of Amazon’s private label offerings appear to have launched in the past few months, just in time to capitalize on the holiday shopping rush. Source: Amazon Has More Private Label Brands Than You Think The moment I began hearing about Amazon private labels, I realized that it would begin to shape sportswear. I reached…
Originally posted on Housakicks Nike did unleash the uptempo dragon with the countless iterations of the shoes they’ve come up with. A few days ago, I found out about the NYC uptempo which is part of the city inspired collection Nike has concocted. I think the whole idea is absurd but the brand was smart enough to make…
Originally posted on Housakicks There has been a shift in the sneaker market in the last couple of years, it’s no longer a reseller’s market but rather a buyer’s market . There are countless examples Chris from ARCH and I️ have provided in that regard. We are talking from first hand experience because we ourselves are…
Source: adidas NEWS STREAM : adidas + KANYE WEST announce November and December YEEZY BOOST 350 V2 releases The one thing Jordan Brand and Nike have had to consider the last two years is when and where the Yeezy drops would arrive. The brand actually moved its Jordan 11 launch to early November against every…
Source: adidas Originals = PHARRELL WILLIAMS Hu Hiking At ComplexCon adidas took a serious effort to undermine the fact that Puma was sponsorsing the event. They featured a reunited N.E.R.D., dropped a King Push collab and included a limited release collection of apparel from N.E.R.D. It was an event that gave credence to the importance…
Source: CLAE If the picture above isn’t enough to remind you that CLAE is still dropping beautifully crafted footwear, then stop reading and go check out one of my Nike articles. The brand dropped its Autumn collection last month and I overlooked it. I shouldn’t have and neither should you. This might be the cleanest,…
Source: 2017 NIKE, Inc. Investor Meeting NOTE: My comments are in parenthesis. This will be updated as I edit the pictures to insert them in the transcription. Check back throughout the day. I transcribed the presentation as best as possible from the Investor Meeting Livestream. Please ask questions about any abbreviations you don’t understand. I…
Source: NIKE, Inc. – Investor Relations – 2017 NIKE, INC. INVESTOR DAY Tomorrow is one of the most important days since the 2016 transition from Phil Knight as the leader of Nike. It’s important because the brand took the position of the bold athlete and made a goal of 50 billion a year by 2020….
Originally posted on Housakicks Are Nike sneakers really losing their cool factor ? It’s all about one’s perspective, some may see a glass as half full and others as half empty. But to be objective one has to analyze this question from Nike’s own perspective; after all they are the one making the shoes with a…
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals. Source: Boxer Rex Tso Stars in Latest “Just Do It” Film I’ve been making a number of analysis in regard to the marketing misses by Under Armour. One of my major complaints was…
