Why are Companies Choosing Basketball When the Segment is Down and Dominated by Nike?

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On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…

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    The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace

    arch-usa.com written by Christopher D. Burns, MFA (images via Nike)
    The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace

    This paper is a comprehensive discussion on Nike and Jordan Basketball including micro-sets of data and evidence of basketball becoming a seasonal segment for performance footwear. How will this affect the JA 1?

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    Section 1

    Ch. 1    Introduction   pg. 4
    Ch. 2    Will the JA 1 Reignite Interest in Basketball as Casual?   pg. 8
    Ch. 3    The Rebirth of Hoops and the JA 1    pg. 13
    Ch. 4    Which Nike Signature Sneaker Leads the Way?   pg. 21
    Ch. 5    Mailing It In?  pg. 24

    Sneaker Sales Data Included in this paper 2017 2022:

    Nike LeBron James
    Nike Kevin Durant
    Nike Paul George
    Nike Kyrie Irving
    Nike Zoom Freak
    Nike Kobe Bryant
    Nike Zoom GT Cut
    Jordan Luka
    Jordan Zion
    Jordan Why Not
    Air Jordan XXX1
    Jordan XXXII
    Jordan XXXIII
    Jordan XXXIV
    Jordan XXXV
    Jordan 36
    Jordan 37

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    The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace

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    arch-usa.com written by Christopher D. Burns, MFA The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace This paper is a comprehensive discussion on Nike and Jordan Basketball including micro-sets of data and evidence of basketball becoming a seasonal segment for performance footwear. How will this affect the JA 1? PDF Download…

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    Nike x Netflix | Who Saw This Coming?

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    I did. Instead of writing an entirely new article, I’m going to build a discussion from older articles on this site. I’ve explained that Nike is always looking to Apple for where the company is headed. I’m surprised that this partnership wasn’t with Apple TV. From Nike: Netflix’s more than 223 million worldwide members will…

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    Steven Vasilev Sharing the RTFKT x Nike WM Chip Offers an Interesting Aspect in the Kool Kiy and OMI Lawsuit

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    Our RTFKT World Merging experience is now live! Connecting virtual and physcial worlds through NFTs and WM Chips Embedded in our iRL Products. pic from Steven Vasilev on LinkedIn Source: Steven Vasilev on LinkedIn: Our RTFKT World Merging experience is now live! Connecting virtual | 78 comments Note: This post is an exercise in argumentation….

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    Black Friday Sneaker Data 2022 Part 1 | How Resale Platforms are Being Shaped by Nike: eBay Sneakers

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    Shop sneakers with confidence—just look for the Authenticity Guarantee checkmark. images via eBay Source: eBay Authenticity Guarantee for Sneakers The discussion around excess inventory in various segments of retail is focused on slow sales due to a glut of product. In the sneaker segment, one of the narratives has been that Nike, who saw in…

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    Shoe Dog: A Memoir by the Creator of Nike, is Powerful, but Reminds that Nike was Created by both Hard Work and Privilege

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    Shoe Dog: A Memoir by the Creator of Nike: Knight, Phil: 9781501135910: Books: Amazon.com I read Just Do It by Donald Katz when I was building my sneaker company arch. I knew reading about Nike’s growth during an important moment in the history of the company could provide insight into running my own sneaker brand….

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